Ronie Francisco, Calumpang, General Santos City — Ice Cream Maker

2018 CITI MICROENTREPRENEURSHIP AWARDS 

CMA MICROENTREPRENEUR OF THE YEAR
AVP Script
(10/15/2018)

An accident altered the fortunes of Ronie Francisco over a decade ago. Now a successful Gen San Sorbetero, this nominee talks about his business for the 2018 Citi Microentreneurship Awards.

Nominee: Ronie Francisco
Business Name:  Joyce Dawn Ice Cream

MFI & Area: Center for Community Transformation Credit Cooperative, General Santos City

Category:  CITI MICROENTREPRENEURSHIP OF THE YEAR AWARDS

SEGMENTS	AUDIO	VIDEO
SEGMENT 01 – INTRO	EXCERPT OF INTERVIEW Ang pangalan ko po ay si Ronie Francisco at ang negosyo namin ay paggawa ng ice cream at pagbenta ng ice cream.	VISUAL: Show interview portion TIME FRAME – 00:07 – 00:18(FILE: MAH_02610.MP4) TEXT ON SHOT My name is Ronie Francisco and our business is the making and selling of ice cream.
SEGMENT 02 – OBB WITH CMA LOGO AND NOMINEE’S PROFILE	MUSIC	Logos and text graphics: CITI FOUNDATION CITI MICROENTREPRENEURSHIP  AWARDS 2018 VISUAL: Map of the Philippines CMA logo on Calumpang, General Santos Ronie Francisco Joyce Dawn Ice Cream (Manufacturing and Distribution of Ice Cream Products)
SEGMENT 03 – STORY	VO: General Santos City is classified as a first-class city and is the regional center for trade and industry of Soccsksargen region. Located in South Cotabato, this city is named after Paulino Santos, a former Commanding General of the Philippine Army who was bestowed the Medal of Valor for his bravery in the Battle of Lumamba.  62 pioneers led by Paulino Santos arrived here on February 27, 1939, their mission was to cultivate the region.  Today, we see the success of their efforts as Gen San now has a population of over five hundred thousand residents, and an economy anchored on agriculture and fishing.	VISUAL: Various Scenery of General Santos City: Municipal Town Hall Gen San Park
	EXCERPT OF INTERVIEW Ang binebenta ko ay ice cream, tapos yung mga flavor, chocolate, durian-cheese, mango-cheese, tsaka ube-cheese. .	VISUAL: Show interview portion TIME FRAME – 00:12 – 00:21 (FILE: MAH02617.MP4) TEXT ON SHOT I sell ice cream, their flavors are: chocolate, durian-cheese, mango-cheese, and ube-cheese. Show staff processing ice cream
	VO: Tatay Ronie was a sorbetero in Marikina back in 2003.  He moved back to Mindanao in 2004, after a serious accident pushed him to stop peddling ice cream. Yung tulak naming pumasok sa negosyo eh, wala kaming trabaho, kasi na aksidente ako, wala ako trabaho, sabi ko maggawa nalang tayo ng ice cream para makahanap buhay tayo. Gumawa kami ng ice cream tsaka nag-loan kami sa CCT. Kaunti lang, P5,000. Atsaka umangat kami ng umangat siyempre (kasi) maraming nag-oorder ng ice cream sa amin.  VO: Tatay Ronie’s first loan was in 2006 with CCT Cooperative. The continuous assistance of CCT to Tatay Ronie’s business paid off in 2007 when the business started to grow. Tatay Ronie started making ice cream using a rented hand-cranked mixer and a rented cart. He both made and sold his ice cream. It took 2 hours to make 6 gallons and he sold his wares the whole day.	VISUAL: Show interview portion TIME FRAME – 00:01 – 00:35 (FILE: MAH_02611.MP4) CUT TO More videos of ice cream being processed TEXT ON SHOT What spurred us to go into business was… I was jobless because I got into a serious accident. I said that maybe we should just make ice cream so we can have a livelihood. We made ice cream, we got a tiny loan from CCT, just P5000. Our business started growing and kept growing, we get a lot of orders for our ice cream. Shots of CCT office and their staff working Shots of loans/credit officer of nominee Shots of officer and Tatay Ronie interacting Various shots of ice cream carts and tatay Ronie supervising his staff making ice cream.
	Lamang sa amin yung naglalako ng ice cream sa iba, sa timplada kaming nag best advantage. Kailangan dagdagan ng dagdagan yung ingredients ng timplada mo para masarap.	VISUAL: Shot of staff processing coconuts TIMEFRAME – 00:00 – 00:18 (FILE: MAH_02653.MP4) TEXT ON SHOT Our ice cream is different from other sellers because of our recipe. We don’t scrimp on ingredients and our ice cream is delicious because of this.
	VO: He also transports his ice cream carts using his motorcycles and sidecars, this enables him to cover areas that are too far for his vendors to walk to. This strategy and his delicious flavors proved to be a successful combination as sales went higher and higher.  Sa isang buwan makabenta kami ng P600,000, sa isang buwan. Ang income namin per month ay P300,000. Yung naipon namin ngayon mga P100,000 pa, pesos. Yung buo nang puhunan ko sa ice cream ngayon ay P1,000,000 na. VO:  But tatay Ronie’s biggest investment are his children’s education. His children are now professionals who’ve completed their courses in: Education, IT, Electronics, Electrical Engineering, and his youngest is finishing her course in BS Nursing hoping to be the first doctor in the family.	VISUAL: Shots of his motorcycles and sidecars. Show interview portion TIME FRAME – 00:16 – 00:22 (FILE: MAH_2636.MP4) SUPERIMPOSE Monthly Sales: P600,000 TEXT ON SHOT In one month we sell P600,000. SUPERIMPOSE Monthly Net Income: P300,000 TEXT ON SHOT Our (net) income per month is P300,000. TIME FRAME – 00:15 – 00:21 (FILE: MAH_02641.MP4) TEXT ON SHOT Our savings, to date, is P100,000. SUPERIMPOSE Current Savings: P100,000 VISUAL: Montage of tatay Ronie’s machine, vehicles, carts, and other assets. TIME FRAME – 00:05 – 00:21 (FILE: MAH_02627.MP4) TEXT ON SHOT My total assets in my ice cream business is now P1,000,000. SUPERIMPOSENet Asset: P1,000,000 Shots of tatay Ronie interacting with his wife (and children if shots are available)
	VO: A loving father, a loyal husband, a frugal man, hardworking and industrious, tatay Ronie shares this advice to future entrepreneurs and ice cream makers: Sa maipapayo ko sa gustong magnegosyo ng ice cream ay kailangan lang magsipag, tiyaga tsaka di magtipid ng ingredients, at mananalig lang sa Panginoon.	Show interview portion TIME FRAME – 00:09 – 00:20 (FILE: MAH_02677.MP4) Text on shot My advice for people who want to start an ice cream manufacturing business is to work hard, be patient, don’t scrimp on your ingredients, and always have faith in God.
Segment 04 – CBB with Partner Logos & End Credits	MUSIC	Nominee’s Profile Shot with the shape of General Santos City Text Graphics: Ronie FranciscoJoyce Dawn Ice Cream(Manufacturing and Distribution – Ice Cream Products) Barangay Calumpang, General Santos City CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2018 BSP CITIBANK MCPI (-End Credits-)

The Citi Foundation’s Microentrepreneurship Awards

Launched in 2005, the Citi Microentrepreneurship Awards Program (CMA) was a global financial inclusion initiative that recognized the contributions of microentrepreneurs to their local economies and highlighted the importance of microfinance in supporting the economic development of low-income individuals

The CMA recognized the efforts of more than 6,000 microentrepreneurs across 51 countries, with an average of 26 countries participating in the program each year. The program also enabled the Citi Foundation to convene stakeholders— including peers, community leaders, regulators, and policymakers— around this issue to help influence sector-wide policy and regulation while encouraging innovation around the world.

-from Citigroup.com

Article Link

Ronie Francisco: Mamang Sorbetero – written by CCT News

Carmelita Dapanas, Misamis Oriental, — Bell Pepper and Tomato Farm

15th CITI MICROENTREPRENEURSHIP AWARDS 2017
AVP Script
1^st Draft
(10.12.17)

A husband and wife team decides to settle down after years of working in Brunei and develop a successful semi-hydroponic farm in the hills of Manticao, Misamis Oriental.

Nominee: Carmelita Dapanas
Business Name:  Dapanas Farms, Inc.
MFI & Area: Card, Inc. – Manticao Unit – Manticao, Misamis Oriental
Category:  SPECIAL AWARD FOR AGRI-MICRO BUSINESS

SEGMENTS	AUDIO	VIDEO
SEGMENT 01 – INTRO	EXCERPT OF INTERVIEW:  Talagang importante yung pagsa-savings at pag reinvesting dahil yung na-ano kami ng typhoon, talagang walang wala kami dun at mabuti nalang naka-savings kami para maka-start ulit kami ng negosyong ganito din.	Show interview portion Time Frame – 00:00 – 00:15 (FILE: MVI_8126) TEXT ON SHOT: It’s really very important to save and reinvest (in your business) because we lost almost everything when we were hit by a typhoon, luckily our savings allowed us the opportunity to re-build our business.
SEGMENT 02 – OBB WITH CMA LOGO AND NOMINEE’S PROFILE	MUSIC	Logos and text graphics: CITI FOUNDATION CITI MICROENTREPRENEURSHIP  AWARDS 2017 Visual: Map of the Philippines CMA Logo on Misamis Oriental  Carmelita DapananDapanan Farms, Inc (Salad Tomato, Green Bell Pepper, Coconut, and Cacao farming)
SEGMENT 03 – STORY	VO: Barangay Tuod, found in Manticao is a mountainous area in Misamis Oriental.  Blessed with very fertile soil, farming and livestock are the popular means of livelihood in this area.	Visual: Welcome to Manticao sign Municipal Town Hall Municipal Plaza Various shots of the area
	VO: Carmelita Dapanan and her husband worked in Brunei for four years. Upon their return they decided to utilize their land, inherited from Mr. Dapanan’s father, and there they built a farm.  Dapanan Farms, Inc., is located seven hundred and fifty meters above sea level. Their main produce are the salad tomatoes and green bell peppers which they sell to high-end restaurants and pizzerias in Misamis Oriental. Aside from her high-grade tomatoes and green peppers, Carmelita also maintains plantations of coconuts and cacao.	Visual: Shots of Mr. and Mrs. Dapanan working together (bodega shots). Shots of the farm starting from the koi pond leading to the greenhouses. Product shots of tomatoes and bell peppers Shots of tomato and bell pepper plants Shots of tomato and bell pepper still on the plant Various shots of farmShots of coconut trees and cacao plants
	EXCERPT OF INTERVIEW Magfi-fifteen years na ako nito na negosyo namin na semi-hydroponics production. VO: Carmelita’s operation utilizes processed soil, PH levels are monitored and controlled, organic fertilizers are constantly fed to the plants through hoses using a drip system.  This process enables the tomatoes and bell peppers to grow significantly and in less time than traditional farming.	Show interview portion Time Frame – 00:01 – 00:08 (FILE: MVI_8090) TEXT ON SHOT: I’ve been in our business of semi-hydroponics production for almost 15 years. Visual: Nutrition tanks, distribution hoses hanging on top of the plants, greenhouses, and various shots of plants.
	EXCERPT OF INTERVIEW Sa green bell pepper ang 1st harvest namin, yung mag-selection kami, 150 kilos sa P100 per kilo so mayroon kaming P15,000, and sa 2nd harvest makakuha kami ng 250 kilos so meron din kaming P25,000 sa 2nd harvest.  Ang sa salad tomato naman ang average na ma-harvest namin ay 250 kilos per week ibenta namin ng P60 per kilo so meron kaming P15,000 per week.	Show interview portion Time Frame – 00:09 – 00:27 (FILE: MVI_8105) TEXT ON SHOT: For the green bell peppers our 1st harvest will yield 150 kilos, we’ll sell that for P100 per kilo and we’ll get P15,000 from that. On the 2nd harvest we will yield 250 kilos so we’ll get P25,000 on the 2nd harvest. Show interview portion Time Frame – 00:10 – 00:25 (FILE: MVI_8108) TEXT ON SHOT: And for the salad tomatoes, our average harvest is around 250 kilos per week, we’ll sell that at P60 per kilo which will give us P15000 per week.
	VO: The green bell peppers are harvested every other week, while the tomatoes are harvested weekly. Carmelita currently has fifteen workers, all of whom are her neighbors.  EXCERPT OF INTERVIEW Nung magsimula kami dalawa lang ang empleyado namin. Tapos mag-hire, kung mayroong…ano, dinalian na mga trabaho yun mag-ano kami ng additional two employees.	Visual: Workers harvesting Time Frame – 00:27 – 00:41 (File: MVI_8129) TEXT ON SHOTWhen we started (the business) we only had 2 employees. When we have to rush (the harvest) we’d hire 2 more employees.
	VO: Card, Inc. has helped her business grow significantly. EXCERPT OF INTERVIEW Nagsimula ako sa Card in the year 2011. Ang nautang ko doon ay P4,000.00…nagsimula. At ngayon nakautang na ako ng P25,000.00	Visual: Card, Inc. office with staff interacting. Card, Inc. loan officer being shown around the farm.  Time Frame – 00:10 – 00:27 (FILE: MVI_8095) TEXT ON SHOT:I started with Card, Inc. in the year 2011 and I was able to get a loan for P4,000. Now, I can get loans up to P25,000.
	EXCERPT OF INTERVIEW Nung nagsisimula palang kami dito sa business ang starting capital namin ay P30,000.00 lang.  Tapos every time mag-harvest kami nag-ano kami ng savings, yun nakapundar na kami ng ganito, sa awa ng Panginoon.	Visual: Carmelita on her farm Time Frame: 00:09 – 00:26 (FILE MVI_8102) TEXT ON SHOT: When we started the business our starting capital was only P30,000. Then, after every harvest we’d save our earnings, and eventually, we were able to build this place. Thanks to God.
	VO: Despite the calamity that almost ruined their business, Carmelita and her husband’s farm is going strong. EXCERPT OF INTERVIEW Ang gross sales namin sa business, sa salad tomatoes at tsaka green bell peppers ay P110,000.00. Yung average net income namin per month is P55,000.	Visual: More farm activities Time Frame – 00:06 – 00:16 (FILE: MVI_8111) TEXT ON SHOT: Our gross sales in our salad tomatoes and green bell peppers business is P110,000. SUPERIMPOSE:Gross Sales: P110,000 / Month Time Frame – 00:04 – 00:10 (FILE: MVI_8120) TEXT ON SHOT: Our average net income is P55,000 per month. SUPERIMPOSE:Net Income: P55,000 / Month
	VO: When asked on their future plans: EXCERPT OF INTERVIEW Dagdag po so mga plano namin ay nag-ano kami, may plan kami na magdagdag ng mga greenhouses, magtayo kami ng poultry, may bodega, at magpa-expand ng bahay namin.	Visual: More shots of the farm Carmelita walking Carmelita working Time Frame – 00:00 – 00:23 (File: MVI_8137) TEXT ON SHOT: We plan to add more greenhouses, build a poultry farm and additional warehouses, and also build additions to our house.
	EXCERPT OF INTERVIEW Kakaiba itong negosyo namin yung sa mga kumpetensiya namin kasi nag-ano kami talaga ng model farming at talagang Class A ang ano namin, produkto.	Show interview portion Time Frame – 00:06 – 00:18 (FILE: MVI_8132) TEXT ON SHOT: What differentiates us from our competitors is our model farming, our products are really Class A in quality.
	VO:  The Dapanan’s are very active contributors to the development of their community. Carmelita is a lector in her church, she also heads their parish’s women’s group. Her husband trains farmers in cacao farming techniques, he is popularly known as the Cacao Doctor.	Visual: The Dapanan’s and various shots in their farm interacting with their workers, doing various chores, etc.
	EXCERPT OF INTERVIEW Ang maipapayo ko lang sa mga gustong mag-start ng business, sipag at tiyaga lang at magdasal talaga ng panginoon na sana yung anong maitahak nating business ay talagang mag-success. Yun lang po, salamat.  God bless!	Show interview portion Time Frame – 00:00 – 00:19 (FILE MVI_8143) TEXT ON SHOT: My advice for people who want to start a business is, hard work and lots of patience. Also, pray to God that the business we choose would become successful.  That’s all I can say, thank you.  God bless!
Segment 04 – CBB withPartner Logos & End Credits		Nominee’s Profile Shot with the shape of Misamis Oriental as background  (enlarge area with nominee’s info) Text Graphics: Carmelita Dapanas Dapanas Farms, Inc. (Salad Tomato, Green Bell Pepper, Coconut, and Cacao farming)  Manticao, Misamis Oriental CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2017 BSP CITIBANKMCPI (-End Credits-)

The Citi Foundation’s Microentrepreneurship Awards

Launched in 2005, the Citi Microentrepreneurship Awards Program (CMA) was a global financial inclusion initiative that recognized the contributions of microentrepreneurs to their local economies and highlighted the importance of microfinance in supporting the economic development of low-income individuals

The CMA recognized the efforts of more than 6,000 microentrepreneurs across 51 countries, with an average of 26 countries participating in the program each year. The program also enabled the Citi Foundation to convene stakeholders— including peers, community leaders, regulators, and policymakers— around this issue to help influence sector-wide policy and regulation while encouraging innovation around the world.

-from Citigroup.com

Rosario Amoroto, Guian, Samar — Calamansi Processing

15th CITI MICROENTREPRENEURSHIP AWARDS 2017
AVP Script

(10.23.17)

Midwife builds a modern calamansi processing plant to absorb excess calamansi production on Homonhon island.

Nominee: Rosario Amoroto
Business Name:  Island’s Best Foods
MFI & Area: Card Bank, Inc. – Guiuan Branch
Category:  CITI MICROENTREPRENEURSHIP OF THE YEAR

SEGMENTS	AUDIO	VIDEO
SEGMENT 01 – INTRO	EXCERPT OF INTERVIEW
SEGMENT 02 – OBB WITH CMA LOGO AND NOMINEE’S PROFILE	MUSIC	Logos and text graphics: CITI FOUNDATION CITI MICROENTREPRENEURSHIP  AWARDS 2017 VISUAL: Map of the Philippines CMA logo on Guiuan, Eastern Samar Rosario AmorotoIsland’s Best Foods(Food Processing – Calamansi Juice Concentrate and Ready to Drink)
SEGMENT 03 – STORY	VO: The municipality of Guiuan in Eastern Samar is popularly known for Homonhon Island, the island where Ferdinand Magellan is known to have first landed. Homonhon Island is also where our story starts.	VISUAL: Welcome to Guiuan sign Municipal Town Hall Municipal Plaza Various sites in Guiuan
	EXCERPT OF INTERVIEW Ako po si Rosario Amoroto at ang negosyo ko ay ang paggawa ng kalamansi concentrate, kalamansi jelly, at kalamansi ready-to-drink	Show interview portion TIME FRAME – 00:03 – 00:13 (FILE: MVI_1111) TEXT ON SHOT I am Rosario Amoroto and my business is the production of Calamansi Juice Concentrate, Calamansi Jelly, and Calamansi ready-to-drink.
	VO: She started this business in 2009. When asked what made her decide to go into food processing she says: EXCERPT OF INTERVIEW Dati po kasi nasa island pa kami ng Homonhon at ang mga tanim ng mga tao doon ay kalamansi. Noon ay midwife ako doon, nakikita ko yung problema ng mga tao kapag masama ang panahon tsaka masyadong mababa ang presyo ng kalamansi hinahayaan nalang nilang maglaglag atsaka ma-rotten sila, kaya naisipan namin ng mister ko na if ever, mag-ano kami ng parang sideline dapat hindi lalabas sa kalamansi	Show interview portion TIME FRAME – 00:28 – 01:23 (FILE: MVI_1109) TEXT ON SHOT We used to live on Homonhon Island and the main livelihood there was planting calamansi. VISUALS: Workers squeezing calamansi TEXT ON SHOT I was still working as a midwife there and I could see the problems when the season isn’t right and the prices of calamansi drop, they (the farmers) just leave their fruits and let them rot. So, my husband and I decided that if we were going to do a side business it should focus around the calamansi.
	VO: The couple started with P500 and Rosario would give her neighbors and friends samples of her calamansi concentrates for taste tests.  EXCERPT OF INTERVIEW Sa simula po, lalo na nung nasa island kami, wala pa kasi akong sure na market noon, nagpapa-free taste lang ako ipinapamigay ko sa mga kakilala para malaman na mayroong produktong ganun.  Tapos nung makalipat na kami dito sa mainland malaki na yun yung P5000 a month	VISUAL:Product shots Show interview portion TIME FRAME – 00:02 – 00:26 (FILE: MVI_1124) TEXT ON SHOT At the beginning, when we were still living on the island, I didn’t have a sure market yet.  VISUAL: Shots of product being bottled Product shots TEXT ON SHOT I gave out samples to people I know so they’ll realize that this kind of product exists in the market. When we moved to the mainland P5000 a month sales was pretty big already.
	VO: Her business has grown a lot from that time. EXCERPT OF INTERVIEW As of now po ang naipundar namin sa loob ng planta tsaka yung mga sasakyan ay umaabot na po siya ngayon ng P1.5 million.	VISUAL: Workers doing cleanup procedures. Shots of assets and machinery TIME FRAME – 00:04 – 00:18 (FILE: MVI_1119) TEXT ON SHOT As of now our assets, including the items in the plant and the vehicles, would be around P1.5M. SUPERIMPOSEBusiness Asset: P1.5M
	EXCERPT OF INTERVIEW So far ngayon, ang latest naming sales, na-observe nitong magkasunod na dalawang buwan umaabot siya ng mahigit P500,000.	Show interview portion TIME FRAME – 00:08 – 00:27(FILE: MVI_1122)TEXT ON SHOT So far, our latest sales, as I’ve observed these past two months, is over P500,000 a month.  SUPERIMPOSEMonthly Sales: P500,000
	VO: From this amount she is able to make a net profit of 20%. Of that, 15% is put back into the company while the 5% is kept for savings and personal use.	VISUAL: More worker and plant shots SUPERIMPOSEMonthly Net Profit: P50,000 Reinvested: P75,000 Savings: P25,000
	EXCERPT OF INTERVIEW Kasi, para sa amin mas mabilis ang paglago niya kung idadagdag pa yung naging income pa nung business. Para mas mabilis siyang lumago.	Show interview portion TIME FRAME – 00:06 – 00:33 (FILE: MVI_1132) TEXT ON SHOT The way we see it, the growth (of the business) is faster if we put most of our income back into the business. The business will grow faster.
	VO: When asked on her relationship with her MicroFinance Institution, Card Bank, Inc: EXCERPT OF INTERVIEW Napakalaki ng utang loob ko po sa Card, kasi nung mai-member ako kapwa ko mga nanay doon sa barangay na pinaglilingkuran ko doon po nag-umpisa yung parang sa panahon na nagigipit kami sa pangpuhunan parang may sumasalo na sa amin, pag panahong kinukulang kami ng materyales timing din na magre-release nung loan ko, nakakabawas ng problema.	VISUAL: Card Bank, Inc. office Various Card Bank, Inc. activities Rosario interacting with her loan officer TIME FRAME – 00:39 – 01:09 (FILE: MVI_1114) TEXT ON SHOT I owe a big debt of gratitude towards Card Bank, Inc., when I was convinced by my fellow mothers in the barangay I was working for to become a member of Card Bank, Inc.. Like, in times where our capital is not enough now we have someone who is looking out for us, or the times when we can’t afford materials and they release my loan, it takes away a lot of our problems.
	VO: In November of 2011, super typhoon Yolanda made landfall in their area. Rosario and her husband’s processing plant was completely destroyed, luckily the processing machines they had sustained minimal damage.  Though they still had to rebuild everything.  EXCERPT OF INTERVIEW Pagkatapos po ng Yolanda talagang back to zero po kami,  nung una hindi talaga namin alam kung paano mag-uumpisa, kaya lang nung maisip namin yung mga farmers na umaasa sa amin kaya sabi namin na kailangan ay ipatuloy natin para matulungan din natin yung mga farmers na umaasa sa atin. Kaya nung dumating yung mga agencies na nagpapautang ginrab namin yung opportunity kahit na wala kaming pambayad kasi yung lang ang paraan para makabangon ulit.	VISUAL: Shots of Guiuan TIME FRAME – 00:02 – 00:06 (FILE: MVI_1155) TEXT ON SHOT After Yolanda struck, we were back to zero.  Show interview portion TIME FRAME – 00:27 – 01:00 (FILE: MVI_1155) TEXT ON SHOT We didn’t know what we were going to do, but we thought of the farmers who were counting on us, so we decided to go on with the business so we can also help them out.  When the lending agencies came over to help us out we grabbed the opportunity even though we had no money to pay, that was the only way for us to get back on our feet again.
	VO: Things have been tough for nanay Rosario, but her will and determination to help calamansi farmers in Homonhon is the reason for her success.	VISUAL: Nanay Rosario supervising plant activities.
	EXCERPT OF INTERVIEW Ang mai-a-advice ko lang sa katulad namin na nag-uumpisa sa negosyo, kapag may business idea ka na maganda maraming na pwedeng mga agencies na makakatulong kapag pursigido ka, atsaka kapag may pagsubok sa business wag lang tayo panghihinaan ng loob, bangon lang ng bangon kasi ganyan lang talaga. Walang failure, learnings lang.	Show interview portion TIME FRAME – 00:03 – 00:10 TEXT ON SHOT My advice to people who are starting out in business is TIME FRAME – 00:35 – 01:03 TEXT ON SHOT If you have any great business ideas there are a lot of (government) agencies that can assist and help you if you are determined enough, also don’t be daunted by problems in business, just keep getting up, there is no failure, only learnings.
Segment 04 – CBB withPartner Logos & End Credits		Nominee’s Profile Shot with the shape of Guiuan, Eastern Samar Text Graphics: Rosario AmorotoIsland’s Best Foods(Food Processing – Calamansi Juice Concentrate and Ready to Drink) Cantahay, Guiuan, Eastern Samar CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2017 BSP CITIBANKMCPI (-End Credits-)

Lucrecia A. Neri, Midsayap, Cotabato — Manufacturer of Herbal Medicine

2019 CITI MICROENTREPRENEURSHIP AWARDS

CMA MICROENTREPRENEUR OF THE YEAR

AVP Script

(9/07/19)

Sixty-seven-year-old cancer survivor Lucrecia M. Neri builds a business selling alternative herbal products she believes cured her cancer. Twenty years later, Mrs. Neri’s Manna’s Alternatives continues to thrive in North Cotabato.

Nominee: Lucrecia M. Neri

Business Name:  Manna’s Alternatives Herbal Products

MFI & Area: CARD Bank — Midsayap Branch

Category:  CITI MICROENTREPRENEURSHIP OF THE YEAR AWARDS

SEGMENTS	AUDIO	VIDEO
SEGMENT 01 – STORY	MUSIC VO Our nominee from Midsayap, Cotabato is a manufacturer of organic herbal medicines.	VISUAL Location Icon of Midsayap Cotabato I Love Midsayap landmark and Midsayap Municipal Hall Mommy Lucrecia and Mr. Neri looking at figures.
	EXCERPT OF INTERVIEW I am Lucrecia Magno Neri, the owner of Manna’s Alternatives Herbal Product at the same time of AtiManna Organic Hub.	Show interview portion TIME FRAME – 00:36 – 00:45 (FILE: 00338.MTS) Text on shot I am Lucrecia Magno Neri, the owner of Manna’s Alternatives Herbal Product, I also own AtiManna Organic Hub.
	VO Sixty-seven-year-old Mrs. Lucrecia Neri started with the production of turmeric tea, mangosteen tea, rice coffee, she eventually ventured out to capsulated health supplements.	VISUAL Mommy Lucrecia showing off turmeric Various product shots
	VO When asked who were her first customers… EXCERPT OF INTERVIEW Ang first clients ko po ay ang sarili ko, atsaka ang kapatid ko. VO She was diagnosed with cancer in 1999.	Show interview portion TIMEFRAME – 00:31 – 00:36 (FILE: 00345.MTS) Text on shot My first client was myself, and a sibling. VISUAL mommy Lucrecia – any shot
	EXCERPT OF INTERVIEW When I was diagnosed with cancer, 1999, after I have undergone operation I resorted to herbal medication, and specifically po, the turmeric po ang aking ginamit.	Show interview portion TIMEFRAME – 00:24 – 00:31 (FILE:00353.MTS) Text on shot When I was diagnosed with cancer in 1999, after I had undergone the operation, Show interview portion TIMEFRAME – 00:36 – 00:41 (FILE:00353.MTS) Text on shot I resorted to herbal medication, specifically turmeric.
	VO She believes turmeric helped her beat cancer, based on the research she has done. EXCERPT OF INTERVIEW That was twenty years ago. Until now I’m still alive and kicking, and beautiful!	VISUAL Ms. Lucrecia mixing turmeric powder in production. Show interview portion TIMEFRAME – 02:10 – 02:18 (FILE: 00346.MTS) Text on shot That was twenty years ago. Until now I’m still alive and kicking, and beautiful!
	VO She turned it into a business starting out with one-hundred and five pesos with a purchase of a mortar and pestle, and turmeric.	VISUALWorkers peeling turmeric shots  SUPERIMPOSE Initial capital: P105.00
	VO The initial challenge she faced was introducing the products to the market. The health supplement market preferred buying from pharmacies because they considered her products old-fashioned and antiquated, being just herbs.	VISUAL Various production shots with Mommy Lucrecia
	VO Through her passion and word-of-mouth, things started picking up on the third year of the business with sales reaching two hundred thousand pesos a month. Today, Manna Alternatives sells one-million pesos a month.	VISUAL Production shots of packaging area, product shots SUPERIMPOSE Annual Sales: P12M Annual Expenses: P9.6M Annual Income: P2.4M Net Worth: P3M
	VO Mrs. Neri’s products are now being sold outside of Cotabato, as far north as Tuguegarao, Metro Manila, and various areas in Visayas and Mindanao.  EXCERPT OF INTERVIEW Ang area of distribution po nang aming mga produkto ay nakaka-abot na doon sa: Tuguegarao, Tagaytay, sa Maynila, sa Gen San — General Santos City, Davao City, Bukidnon, atsaka sa Marawi, even in Marawi mayroon na po, atsaka sa Zamboanga po.) VO And more areas are going to be added towards the end of the year.	VISUALProduction shots Show interview portion TIMEFRAME – 00:09 – 00:31 (FILE: 00376.MTS) Text on shot The area of distribution of our products now goes as far as: Tuguegarao, Tagaytay, Metro Manila, General Santos City, Davao City, Bukidnon, Marawi, and Zamboanga.)
	VO She loves her relationship with her MFI because of CARD Bank’s commitment to their clients. Through their guidance, teaching good financial habits for depositors and borrowers. In fact, her thirty-four employees undergo one-hour weekly money-management training during working hours.	Visual Card Bank Rep working in HQ Mrs. Neri talking to rep in the turmeric processing area Workers weighing products SUPERIMPOSE FIRST LOAN: MARCH 2014 – P25,000 LATEST LOAN: JULY 2018 – P70,000
	VO Her people are the most important asset she has in her company. She carefully selects them using a list of qualifications.	VISUAL Mommy Lucrecia with her staff, laughing.
	EXCERPT OF INTERVIEW Ang may puang po dito ay yung mga tao na parang: underprivileged na mga walang pinag-aralan, solo-parents, mga matatanda na — senior citizens, mga PWD, mga IPs, mga surrenderers po. Yun sila talaga ang binibigyan ko ng tsansa.	VISUAL Show interview portion TIMEFRAME – 00:19 – 00:36 (FILE: 00357.MTS) Show in text The people we hire here are people who are: underprivileged and never got educated, single parents, senior citizens, people with disabilities, indigenous people, and surrenderers (from the war on drugs). They are the people that I give chances to.
	VO She treats her people very well, believing that her good energy will cascade down to her workers, who will then transfer their good vibes to her healing products.)	VISUAL Shots of production, workers interacting with mommy Lucrecia
	VO This dedication to her employees’ well-being extends all the way to her community, where she contributes by being the Municipal Agriculture & Fisheries Chairperson, Assistant Chair to the Provincial counterpart, Secretary to SOCCSKSARGEN Organic Council, and a host of other socio-civic and church organizations, in which she’s very active.	VISUAL Solo shots of mommy Lucrecia moving around the compound
	VO The biggest gift that cancer has given Mrs. Lucrecia Neri is compassion toward her community. From her staff to the farmers she supports, the organizations she leads, and the others whose lives she’s affected, it can be said that she did well for her second chance at life.	VISUAL Mommy Lucrecia interacting with different people (montage)
	EXCERPT OF INTERVIEW In my experience, ang aking kapital po ay love and gratefulness, and ang aking profit is peace of mind!	VISUAL Show interview portion TIMEFRAME – 00:05 – 00:15 (FILE: 00398.MTS) Text on shot In my experience, my CAPITAL is LOVE and GRATEFULNESS, and my PROFIT is PEACE OF MIND!
Segment 02 — CBB with Partner Logos & End Credits		Text Graphics: Lucrecia M. NeriManna’s Alternatives Herbal Products (Food Supplements Processing and Health Food Service) Midsayap, Cotabato CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2019 BSP CITIBANK MCPI (-End Credits-)

The Citi Foundation’s Microentrepreneurship Awards

Launched in 2005, the Citi Microentrepreneurship Awards Program (CMA) was a global financial inclusion initiative that recognized the contributions of microentrepreneurs to their local economies and highlighted the importance of microfinance in supporting the economic development of low-income individuals

The CMA recognized the efforts of more than 6,000 microentrepreneurs across 51 countries, with an average of 26 countries participating in the program each year. The program also enabled the Citi Foundation to convene stakeholders— including peers, community leaders, regulators, and policymakers— around this issue to help influence sector-wide policy and regulation while encouraging innovation around the world.

-from Citigroup.com

Zenaida P. Sonajo, Maitum, Sarangani Province — Fishing Boat Lessor and Seafood Consolidator

2018 CITI MICROENTREPRENEURSHIP AWARDS 

CMA MICROENTREPRENEUR OF THE YEAR
AVP Script
1^st Draft
(10/10/2018)

Nanay Zeny rents out pump boats under a rent-to-own agreement to fishermen in her community. She provides the fishing equipment on credit and buys and consolidates their catch at the end of the day, providing livelihood to her barangay.

Nominee: Zenaida P. Sonajo
Business Name:  

MFI & Area: KPS-SEEDM, Inc., Kiamba Branch

Category:  CITI MICROENTREPRENEURSHIP OF THE YEAR AWARDS

SEGMENTS	AUDIO	VIDEO
SEGMENT 01 – INTRO	EXCERPT OF INTERVIEW Ako si Zenaida Sonajo nakapa rent ako sa pump boat naga buy and sell ng isda, tsaka sari-sari store.	VISUAL Show interview portion TIME FRAME – 00:35 – 00:45 (FILE: MAH_02331.MP4) Text on shot I am Zenaida Sonajo, I rent out pump boats, buy and sell fish catches, and I own a supply store.
SEGMENT 02 – OBB WITH CMA LOGO AND NOMINEE’S PROFILE	MUSIC	VISUAL Logos and text graphics: CITI FOUNDATION CITI MICROENTREPRENEURSHIP  AWARDS 2018 Map of the Philippines CMA logo on Sarangani Province Zenaida P. Sonajo (Fish Dealer and Consolidator)
ZenaidaZenaida P. Sonajo 03 – STORY	MUSIC VO: The Municipality of Maitum is a 2nd class municipality located in Sarangani Province near the southernmost tip of the Philippines. Maitum is known internationally for the discovery of prehistoric artifacts in Ayub Cave in 1991, and Sagel Cave in 2008.  The Pawikan Nesting Sanctuary is also found here and a collection of wondrous animals from the Tarsiers found in Maitum’s mountains, the Philippine Eagle, Mindanao hornbill, and various boars, snakes, and creatures abound.	VISUAL  Show Sarangani Province landmarks Show beach of frontage of nominee Show action shots of fishermen carrying their boat to sea.
	VO: Nanay Zenaida started with a small sari-sari store beside the beach.  Aside from selling basic goods to the community around her, she was also the source for the local fishermen’s supplies when they’d go out to catch fish.  EXCERPT OF INTERVIEW Nagsimula ako ng negosyo namin ng 2008. Nagsimula lang ako ng P15,000. VO: Her husband was a fisherman and when he comes home after an expedition she takes the catch to a fish broker in central Maitum.  It was difficult, waiting for the catch to arrive in the very early hours of the morning. You’d find Nanay sleeping on the beach eager to bring the day’s catch as early as possible to the broker. But, the business became second nature to her eventually, she started hiring fishermen and consolidating the catches and selling for them. EXCERPT OF INTERVIEW Nagsimula po ako isa lang ang tauhan ko, ngayon bente-uno na sila lahat.  VO: The deal is simple, she rents out the boat on a rent-to-own term, and she provides them with the supplies which they pay for when they come back from fishing. She buys all their catches.  Now, she has a continuous supply of fish to sell, the fisherman have a continuous market and eventually they get to own their own boats.	VISUAL: Show various shots of Nanay Zenaida’s lot and beachfront Show interview portion TIME FRAME – 00:42 – 00:52 (FILE: MAH_02344.MP4) Text on shot I started the business on 2008, I only started with P15,000. Show Nanay Zenaida with her husband Show the couple working and helping each other.  Show Nanay walking on the beach Show interview portion TIME FRAME – 00:39 – 00:46 (FILE: MAH_02370.MP4) Text on shot I started with 1 fisherman, now they are all 21 in number.  VISUAL Show Nanay Zenaida interacting with her workers Show various B rolls of Nanay on the beach
	EXCERPT OF INTERVIEW Ang income la ko sa isang buwan ay P600,000, pero ang kapital na ko, P350,000.	VISUAL Show interview portion TIME FRAME – 02:52 – 03:03 (FILE: MAH_02362.MP4) Text on shot I sell P600,000 in a month, to make that my capital would be P350,000. SUPERIMPOSE MONTHLY SALES: P600,000 MONTHLY EXPENSE: P350,000 MONTHLY PROFIT: P250,000
	VO:  Her current business assets are worth a little over P1,000,000.	VISUAL Show montage of her vehicles and fishing boats SUPERIMPOSE BUSINESS ASSETS: P1,090,000
	VO: When asked what she thought was her advantage compared to her competition, she has this to say EXCERPT OF INTERVIEW Ang sa kua lang nakalamang kay ang akung mga tauhan, matud pa nila na mas maayo sa di sa kua, kay maayo daw ako madalas sa ilaha. Kaya sa uban daw, isu daw kaayo-ayo ti laang amo	Show interview portion TIME FRAME – 00:04 – 00:16 (FILE: MAH_02375.MP4) Text on shot  I think my advantage are my workers, they say that I treat them really well compared to the others (my competitors). Show Nanay Zenaida interacting with her workers
	VO: Her relationship with her MFI, KPS-SEEDM, supports her short term goals of acquiring one to two fishing boats a year, a steady growth for her expanding fleet.	VISUAL Show Nanay Zenaida explaining the business to her loans officer. Show loans officer interacting with Nanay in her various day to day activities.
	VO: Her advice to her employees and future entrepreneurs: EXCERPT OF INTERVIEW Ang ako ang ginasulti sa kong-a kauban na kung mahimo sun-a ninyo ako ang kahimtang kung gi unsa na kong sa pagsugod. Para, unta kitang tanan, kung unsay na naako nasa inyo ha.  At eto lang pinagningkamut kung isa diha, isa gyud, nga atong ginoong Hesu Kristo ang maging ato nga karunay paga sampiton kay siya wala tayong mahimo pag wala siya.	VISUAL Show interview portion TIME FRAME – 00:10 – 00:39 (FILE: MAH_02384_MP4) Text on shot I always tell my employees to be inspired by my trials and how I started (this business). I tell them to persevere through challenges, I hope that one day they’ll also have what I have now.  And to never forget to ask for guidance from our Lord Jesus Christ, we can’t hope to achieve anything without him.  Show various scenes with Nanay and her crew.
Segment 04 – CBB with Partner Logos & End Credits	MUSIC	Nominee’s Profile Shot with the shape of Sarangani Province Text Graphics: Zenaida P. Sonajo (Fish Dealer and Consolidator) Municipality of Maitum, Sarangani Province CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2018 BSP CITIBANK MCPI (-End Credits-)

The Citi Foundation’s Microentrepreneurship Awards

Launched in 2005, the Citi Microentrepreneurship Awards Program (CMA) was a global financial inclusion initiative that recognized the contributions of microentrepreneurs to their local economies and highlighted the importance of microfinance in supporting the economic development of low-income individuals

The CMA recognized the efforts of more than 6,000 microentrepreneurs across 51 countries, with an average of 26 countries participating in the program each year. The program also enabled the Citi Foundation to convene stakeholders— including peers, community leaders, regulators, and policymakers— around this issue to help influence sector-wide policy and regulation while encouraging innovation around the world.

-from Citigroup.com

Aquilina A. Padre, Pilar, Sorsogon — Native Weaves and Handicrafts

2019 CITI MICROENTREPRENEURSHIP AWARDS

CITI  MICROENTREPRENEUR OF THE YEAR

AVP Script

(09/10/19)

Kapitana creates jobs in her community by opening a handicraft and native weaves shop in Pilar, Sorsogon, with an initial capital of P5000.

Nominee: Aquilina A. Padre

Business Name:  Orlyn’s Handicraft

MFI & Area: JMH Microfinance, Inc — Castilla 2 Branch

Category:  MICROENTREPRENEURSHIP OF THE YEAR AWARDS

SEGMENTS	AUDIO	VIDEO
SEGMENT 01 – STORY	MUSIC VO Our nominee is a producer of handicrafts from Pangpang, Pilar in Sorsogon.	VISUAL Location Icon of Pilar, Sorsogon Shots of Pangpang, Pilar Barangay hall.
	EXCERPT OF INTERVIEW Ako po si Mrs. Aquilina Abion Padre ng Pangpang, Pilar, Sorsogon. Owner of Orlyn’s Handicraft. Ang aming ginagawa sa ngayon ay mga products nang bangkwan, buri, and abaca.	Show interview portion TIME FRAME – 00:04 – 00:19 (FILE: C0425.MP4) Text on shot I’m Mrs. Aquilina Avion Padre of Pangpang, Pilar, Sorsogon. Owner of Orlyn’s Handicraft. We produce products made from bangkuan (sea grass), buri (buri palm), and abaca.
	VO Mrs. Aquilina Padre started the business by raising five-thousand pesos as capital, (she achieved this) by weaving and selling placemats made from buri, (and quickly sold them to raise that amount,) this was in 2009.	VISUAL Close up of worker’s hands weaving. SUPERIMPOSE INITIAL CAPITAL – P5000
	VO The people in her community are natural weavers, it wasn’t difficult for her to find willing workers who would accept per piece payments to help her fill up her production. She would provide the raw materials and the workers would process it. Mrs. Padre would then pay for the finished items, subtracting the cost of the raw materials she gave. She started with fourteen workers.	VISUAL Shots of workers weaving plant fibers.
	VO She worked on getting all her permits together while showing off her products through yearly trade fairs held in Manila.	VISUAL Shot of finished products. Shot of her writing at her desk.
	VO In 2013 she decided to take-out her first loan of five-thousand pesos from JMH Microfinance. (This first loan and the other loans that followed funded her company’s eventual growth.) Her latest loan was at sixty-thousand pesos.	VISUALShots of her interacting with loans officer. Shots of MFI INITIAL LOAN – P5,000 LATEST LOAN – P60,000
	VO Her strict adherence to obtaining the proper permits and certifications paid off, big buyers saw her corporation for its legitimacy, as opposed to her competitors who have yet to get certified.	VISUAL Show glimpses of her permits. Show a long shot of her office with finished goods while she is at her desk.
	VO Her business assets now amount to six-hundred and fourteen-thousand pesos, (this growth meant an increase of) her workers are now (to) two hundred. She (sends regular deliveries to her) delivers to customers in Manila, and now, (she is also exporting to) China.  Her annual sales are now  (amount to) four million seven hundred and fifty-two thousand pesos. Annual expenses at four-million one-hundred and eighteen thousand pesos. (And a) An annual net profit of around six-hundred and thirty-four thousand pesos.	VISUAL Show production shots. Show her assets. SUPERIMPOSE ASSETS = P614k GROSS SALES = P4.752M / YR. EXPENSES = P4.118M / YR. NET PROFIT = P634K / YR.
	VO Her biggest challenge:  EXCERPT OF INTERVIEW Ang pinakamalaking challenge po sa aking business ay ang i-return ang products from buyers. Kasi, kinapitalan mo siya, tapos reject; pangit, yung hindi masyado quality, hindi talaga maiwasan,  Ngayon ang ginagawa ko para hindi masyado malugi ang negosyo. Eto… Yung mga medyo kaya pa, fini-finish product ko siya, tapos yung iba naman, hindi ko siya wine-waste, ginagawa ko siya, ini-innovate ko siya ng ibang products para maging pera ulit.	VISUAL Show interview portion TIME FRAME – 00:01 – 00:18 (FILE: C0428.MP4) Text on shot My biggest challenge in this business are product returns from the buyers. Because I put in the capital for the goods and they get rejected, the quality isn’t acceptable (to them) and that can’t be avoided. TIME FRAME – 00:23 – 00:30( FILE: C0428.MP4) Text on shot What I do, to avoid losses, is this… TIME FRAME – 00:31 – 00:48 (FILE: C0428.MP4) If the rejected product is still viable, I convert it into a sellable finished product. If the rejected item is (really bad), I don’t waste any material, I innovate the item into a different product so I can still make money out of it.
	VO Her strategy in maintaining her business is internal. She buys processed material from her workers and dealers at a higher rate, (protecting their welfare.) this set-up assures her a steady supply of materials for her production at the same time making this venture profitable for her workers.	VISUAL Show her interacting with her workers.
	VO For her future plans: EXCERPT OF INTERVIEW Siyempre po ang plano ko is long term. Gusto ko ng expansion ng aking  warehouse. Gusto kong magkaroon ng separate ang mga areas lalong-lalo na sa mga finished products, raw materials, then the working area.	VISUAL Show interview portion TIME FRAME – 00:01 – 00:09 (FILE: C0446.MP4) Text on shot My plans, of course, are long-term. I want to expand my warehouse. CUT TO Warehouse shots Show interview portion TIME FRAME – 00:19 – 00:29 (FILE: C0446.MP4) Text on shot I want to have allocated areas for my finished products, raw materials, and working (production) area.
	VO With the increasing local and global interest in Mrs. Aquilino Padre’s products, her secure partnership with her dealers and workers, and her enthusiastic passion for her craft, it would seem that she is doing all the right moves.	VISUALPersonable shots of Mrs. Padre laughing, smiling, interacting, having fun.
	VO She has this to share:  EXCERPT OF INTERVIEW Ang natutunan ko po sa aking negosyo, sa ngayon, ay. Sabi nga, “Lamang ang may alam.” Kaya hanggang sa ngayon ay tuloy tuloy pa din ang aking pag-aaral lalong-lalo na sa trainings and seminars, nandiyan ako palagi para tuloy tuloy kong mapa-unlad ang aking negosyo.	VISUALShow interview portion TIME FRAME – 00:02 – 00:23 (FILE: C0455.MP4) Text on shot What I learned from this business is, as they say, “The knowledgeable one is always ahead of the game.” So, to this day I still try to learn something new by attending all the training and seminars that I can so I may continually improve my business.
Segment 02 — CBB with Partner Logos & End Credits		Text Graphics:  Aquilina A. PadreOrlyn’s Handicraft Handicraft Production – Buri and Bangkuan Pangpang, Pilar, Sorsogon CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2019 BSP CITIBANK MCPI (-End Credits-)

The Citi Foundation’s Microentrepreneurship Awards

Launched in 2005, the Citi Microentrepreneurship Awards Program (CMA) was a global financial inclusion initiative that recognized the contributions of microentrepreneurs to their local economies and highlighted the importance of microfinance in supporting the economic development of low-income individuals

The CMA recognized the efforts of more than 6,000 microentrepreneurs across 51 countries, with an average of 26 countries participating in the program each year. The program also enabled the Citi Foundation to convene stakeholders— including peers, community leaders, regulators, and policymakers— around this issue to help influence sector-wide policy and regulation while encouraging innovation around the world.

-from Citigroup.com

Article Link

Women Empowerment and Public Survival Service Through Handicraft Business, a Zealous Heart of Aquilina Padre – written by www.jmhfi.com

Jamila A. Balo, Waan, Davao City — Gravel and Sand Quarrying

CITI MICROENTREPRENEUR OF THE YEAR AWARDS 2012

AVP Script

(10.09.12)

Mrs. Jamila Balo with MCPI production team

Meet 2012 Citi Microentrepreneur Nominee Jamila A. Balo. She built a quarrying business through her profits from her banana plantation in a little over a decade, with a starting capital of P5,000.

Nominee: Jamila A. Balo

MFI & Area: Taytay sa Kauswagan, Inc. (TSKI), Waan, Tigatto, Davao City

SEGMENTS	AUDIO	VIDEO
SEGMENT 01 – INTRO	Excerpt of Interview “Ang importante respeto talaga. Kaya yung mga tao pag walang respeto, wala talaga.”	Show interview portion Time Frame: 00:13-00:19 (File: MVI 2829.MOV) Text on Shot: (On respecting our workers)“Respect is really important. If people have no respect towards each other, then nothing matters.”
SEGMENT 02 – OBB WITH MOTY LOGO AND NOMINEE’S PROFILE	MUSIC	Logos and text graphics: CITI FOUNDATION MICROENTREPRENEUR OF THE YEAR AWARDS 2012 Visuals: Map of the Philippines MOTY logo on Davao City Jamila A. BaloGravel and Sand Quarry business Fruit and Vegetable Plantation OwnerWaan, Tigatto, Davao City
SEGMENT 03 – STORY	VO: Waan in Tigatto, Davao City is a town that is a far cry from the hustle and bustle of Davao Town Proper. This seemingly sleepy rustic town is abundant in banana plantations attributed to Waan’s fertile soil. The river in Waan also provides tons and tons of fine sand and gravel that are used by construction companies for the development of residential and commercial infrastructures in Davao Town Proper. VO:  Such is the business of Mrs. Jamila Balo, an unassuming businesswoman, a devout Muslim, and community leader in the town of Waan. VO: Jamila started out with a plot of land that she and her husband, Polly, received from their families as a wedding gift. VO: In 2002 the couple established a banana plantation and vegetable farm, growing Cavendish bananas which were exported to neighboring Asian cities while her vegetables were sold to markets in and around Davao City. VO: With much perseverance and the help of MFI Taytay sa Kauswagan, Inc. (TSKI) they were able to slowly expand their agricultural venture with a small loan of P5,000 in 2005. VO: In 2008 they ventured into the quarrying business through the collection of gravel and sand. VO: It was difficult for them at first as Mr. Polly initially piloted their lone banca carrying tons of gravel and sand to the nearby towns. VO: Additional loans from their MFI allowed them to purchase much-needed equipment, such as trucks and additional bancas, not to mention more manpower to aid in their quarrying activities. VO: Workers anchor their bancas in the middle of the shallow river and dig up sand and gravel which are loaded into the vessels. VO: These vessels are then guided towards the riverbanks and their precious cargoes are then shoveled into waiting trucks which take them to their final destinations.  VO: They currently have 26 workers under their employ all of which are family members or a member of their community in Waan. VO: Mrs. Jamila believes that the strength of her business comes from the people who work for her.  She believes in taking good care of her people and respects them as much as she believes she should be respected. VO: Her group now has annual sales of around P1.4M. VO: With an average annual profit of P978,000 of which 10% is reinvested in their enterprise. VO: Her business assets are now worth P664,000. VO: Mrs. Balo is an active member of her community, starting with her being appointed as center leader for the TSKI Center in their area. VO: She is a familiar voice in barangay activities and even heads the barangay committee for the Muslim Festival known as Araw ng Waan. INSERT INTERVIEW “Ang mapapayo ko lang sa mga gusto magbusiness. Maging mabuti kayong lider sa community.”  “Laging magpakumbaba, irespeto sila kahit ano sila irespeto natin”	Visuals: Footage of “Welcome to Waan, Tigatto” sign, various vegetation, barangay hall, mosque. Visuals: Mrs. Balo tending to her sari-sari store. Visuals: Mrs. Balo on her plantation. Scene Mrs. Balo with Mr. Polly. Visuals: Markets of Davao City Visuals: Signage of TSKI or TSKI office scenes Visuals: Montage of various river scenes, workers shoveling sand and gravel onto trucks, kids diving into river water, bancas being loaded, boatman leading his boat from the shore. Visuals: Additional work scenes and river scenes Visuals: River scenes (specific) Banca on the river, workers filling it up with sand and gravel Visuals: Bancas heading towards trucks. Trucks being loaded. Visuals: Transition to other scenes on the river. Visuals: Mrs. Balo in the TSKI center at her residence. Visuals: Scenes of property, sari-sari store. Text on Scene:  1.4M annually Visuals: Mrs. Balo interacting with TSKI loan officer Arthur Serrano in banana plantation Text on Scene:  P978,000 in Profits Visuals: More property and asset shots. Text on Scene: P664,000 in Assets Visuals: Barangay hall and all activities. Visuals: Various shots of Mrs. Jamila Balo during the interview and full shots of Mrs. Balo doing various activities. TIME FRAME: 04:05-04:21 (FILE: MVI 2838.MOV) Subtitle (context): My advice is to become a good leader in your community. TIME FRAME: 04:29-04:34 (FILE: MVI 2838.MOV) Subtitle (context): Always be humble and let’s respect them (our workers) whatever they may be let’s respect them.
SEGMENT – 04 CBB WITH PARTNER LOGOS & END CREDITS	Change Music	Nominee’s Profile Shot with the shape of Davao City as background (enlarge area with nominee’s info) Text Graphics: Jamila A. BaloGravel and Sand Quarry business Fruit and Vegetable Plantation OwnerWaan, Tigatto, Davao City Logos on Screen:CITI FOUNDATION MICROENTREPRENEUR OF THE YEAR AWARDS 2012 BSP CITIBANK MCPI (-End Credits-)

The Citi Foundation’s Microentrepreneurship Awards

Launched in 2005, the Citi Microentrepreneurship Awards Program (CMA) was a global financial inclusion initiative that recognized the contributions of microentrepreneurs to their local economies and highlighted the importance of microfinance in supporting the economic development of low-income individuals

The CMA recognized the efforts of more than 6,000 microentrepreneurs across 51 countries, with an average of 26 countries participating in the program each year. The program also enabled the Citi Foundation to convene stakeholders— including peers, community leaders, regulators, and policymakers— around this issue to help influence sector-wide policy and regulation while encouraging innovation around the world.

-from Citigroup.com

Rabia Guinta Mangumpig, Cotabato City — Dress Maker

CITI MICROENTREPRENEUR OF YEAR AWARDS 2012

AVP Script

(09.27.12)

Nominee: Rabia Guinta Mangumpig

Business Name: Rabie Dress Shop

MFI & Area: Cotabato City

Category: Maunlad Award

SEGMENTS	AUDIO	VIDEO
SEGMENT 01 – INTRO	Excerpt of interview –Inspirational Advice “Huwag kayong tumigil sa pangarap, hangga’t hindi niyo naabot.”	Show interview portion Time Frame: 00:07 – 00:13 (File: MVI 0706.MOV) Text on shot: Don’t stop chasing your dreams until you reach it.
SEGMENT 02 – OBB WITH MOTY LOGO AND NOMINEE’S PROFILE	MUSIC	Logos and text graphics: CITI FOUNDATION MICROENTREPRENEUR OF THE YEAR AWARDS 2012 MAUNLAD AWARD Visuals: Map of the Philippines MOTY logo on Cotabato City Rabia Guinta MangumpigRabie Dress ShopCotabato City
SEGMENT 03 – STORY	VO: Cotabato City in Mindanao is predominantly Muslim. VO:  Cotabato City’s main thrust is to achieve economic growth through the harmonious interaction and cooperation of both Muslims and Christians. VO: Rabie Dress Shop is a bridal shop that specially caters to Muslim weddings. VO: A typical wedding package consists of outfits for the entourage and ushers, the matrimonial bed, bed sheets, pillows, canopy, and of course the wedding dress. VO: The shop offers Inaul. Inaul is a colorful hand woven cloth worn by Muslim women to accent their gowns and is worn on special occasions. Insert interview  “Talagang magugustuhan nila yan dahil nga yan ay isang bagay na gawa sa kawayan, handmade nga yan di katulad ng tela.” VO: Rabia designs & sews gowns that reflect heavily on Muslim culture and heritage. VO: She was a former OFW who worked as a seamstress and master cutter of gowns in the Kingdom of Saudi Arabia. This was her dream. Insert interview “Nung dalaga pa po ako,  talagang gusto ko na ang ganitong negosyo.” VO: She started the business in 2005 with only her and her husband, they did not have employees then. Insert interview “Nung nagsimula po ako pumunta dito ng shop sa town, ang dala ko lang ay yung ‘Brother’ ko na single, zigzag. Atsaka yung pangalawa ay yung edger ko.” Insert interview “Bukod doon sa makina yung halaga lang tela na capital ko ay mga P15,000.00 lang” VO: Her first loan was in October 2008 in the amount of P4,000.00. VO: Annual sales for Rabie Dress Shop is at 1.8 million pesos. VO: Her shop’s average annual profit is at P360,000.00 or around P30,000.00 per month VO: Rabie Mangumpig’s assets are now at P2.9 million. VO: She shares her talents through an apprenticeship program, where she trains part-time student employees on basic sewing and beadwork. VO: Not only does she provide work and wages for her seven employees, but she also acts as their co-maker in order to support her employees’ business, of which she is also a client. VO: The business today is stable because it has a permanent location and has established a fine reputation in Cotabato City. VO: Rabie Mangumpig gives her business a personal touch, she willingly collaborates with clients to create designs up to their specifications and taste. Though her personal designs are also very tasteful.  Insert interview: (Advice for aspiring entrepreneurs)  “Sa mga katulad ko, gusto niyong mag-negosyo, huwag kayong mag-alanganin dahil nga pag napasukan niyo yung pagnenegosyo, tuloy-tuloy na yan siya.”	Visual: Various shots of Cotabato City starting with the Grand Mosque, Cotabato City seal, Statue of Sultan Kudarat Scenes from the Plaza and People’s Palace Visual: Store front and other shop scenes Visual: Matrimonial bed, various gowns and outfits, photos of previous clients of the shop in their finery, and wedding dresses. Visual: Close up of different designs of Inaul fabrics. TIME FRAME: 00:12–00:21 (FILE: MVI 0666.MOV) Subtitles (context): They’ll really appreciate it (Inaul) because it’s made from bamboo and it’s handmade, quite different from ordinary fabrics. Supporting visual: Rabia fixing colorful fabrics and dresses. Time Frame: 00:24 – 00:29 (File: MVI 0667.MOV) Subtitle: Ever since I was a young girl I’ve always wanted this kind of business Visual: Sewers at work TIME FRAME: 00:03-00:18   (FILE: MVI O679.MOV)       Subtitle (Context): When I started my business here in town, all I had with me was my ‘Brother’ sewing machine and an edger. TIME FRAME: 00:34-00:46 (FILE: MVI 0679.MOV)                     Subtitle (Context): Aside from the machines I had P15,000.00 worth of fabrics as capital. Text on shot: October 2008 – P4000 Visual: Employees at work Text on shot: 1.8M per Year Visual: Shop scene Text on shot: 360,000 per Year Visual: Dresses and gowns Text on shot: P2.9 million Visual: Various fabrics and materials Visual: Rabie with part-time student employee. Visual: Wedding baskets and other accessories. Visual: Clients fitting dresses Visual: Rabie with clients Supporting visual: Rabie laughing in interview TIME FRAME: 00:06-00:23 (FILE: MVI 0702.MOV) Subtitle (Context): To everyone like me who want to start a business, don’t hesitate because once it stabilizes it pretty much goes on.
Segment 04 – CBB with Partner Logos & End Credits	Change Music	Nominee’s Profile Shot with the shape of Cotabato City  as background (enlarge area with nominee’s info) Text Graphics:Rabia MangumpigRabie Dress ShopCotabato City  Logos on Screen:CITI FOUNDATION MICROENTREPRENEUR OF THE YEAR AWARDS 2012 MAUNLAD AWARD (text graphics) BSP CITIBANK MCPI (-End Credits-)

The Citi Foundation’s Microentrepreneurship Awards

Launched in 2005, the Citi Microentrepreneurship Awards Program (CMA) was a global financial inclusion initiative that recognized the contributions of microentrepreneurs to their local economies and highlighted the importance of microfinance in supporting the economic development of low-income individuals

The CMA recognized the efforts of more than 6,000 microentrepreneurs across 51 countries, with an average of 26 countries participating in the program each year. The program also enabled the Citi Foundation to convene stakeholders— including peers, community leaders, regulators, and policymakers— around this issue to help influence sector-wide policy and regulation while encouraging innovation around the world.

-from Citigroup.com