Deliverect
Deliverect is a super aggregator, or a food delivery service that houses other food delivery services. Click here if you’re curious.
Select Video Tutorials I wrote for Sapaad
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Author Archives: kentanph
Does Your Restaurant Need a Delivery Service?
The changes in consumer dining habits have seen a significant increase in demand for delivery and takeout orders. Online food ordering and delivery services have experienced phenomenal growth in the past two years, with third-party food aggregators taking the lead in the industry.
With the more popular restaurants and food chains employing the services of third-party food aggregators, it seems that this is the ideal strategy to create a solid online e-commerce presence. But, with food aggregator fees and service charges eating up large chunks of restaurant profit margins, this is not an ideal profit-making venture for SMEs. Consider the alternative. Restaurants that have added online ordering as part of their sales channel have seen an 11 to 20% increase in sales since 2019.
But is having your own food delivery service a fit for your business? What does this require? And will you be able to manage this? Let’s start with the basics. What do you need for an online food delivery service?
You need your own website.
Host sites such as Wix, GoDaddy, and Shopify can help you create a complete online store. With their website builder apps and hundreds of templates, you’d be sure to build your restaurant’s online presence in no time.
On the other hand, hiring a web designer makes for a more professional-looking website that will be trouble-free. Experienced online store web designers can guide you in setting up your menu, ordering, and payment systems. Wix, GoDaddy, and Shopify look great when done professionally, and an easy-to-navigate user interface that fulfills the ordering experience with an eye-pleasing design makes for return customers.
You need at least one delivery vehicle to expand your reach.
Building a transport fleet is a project in itself. It entails maintenance expenses, gas, riders’ salaries and insurance, and garage expenses, among other things. It’s not recommended when you’re just testing the waters. Purchasing one to two vehicles combined with a last-mile delivery service on busy days is simpler and cheaper and one strategy many restaurateurs use. It has proven to be cost-efficient. Last-mile delivery companies such as Lalamove, Quiqup, and Lyve provide on-demand delivery services and can be integrated into POS systems for instant delivery support when you need it. These companies are reliable, have good service records, and can provide the delivery support you’ll need, especially in the first few months of the online delivery operation. This option should significantly drop your equipment cost and fleet expenses and potentially increase your delivery area coverage, not to mention give you time to develop a great fleet and delivery management system.
You need a POS system that supports online delivery.
Your operations flow will differ in online ordering. Consider how your customers will place their orders. Your website should handle the traffic from online orders efficiently and accurately, sending you all the customer orders without a lapse or error. Are you using a POS, and is it capable of integrating online orders directly into your system? Will food orders be entered into the system manually? How do the orders get to your kitchen? To your dispatch and delivery? With careful design, your online ordering protocol and a POS system that properly integrates online orders into your system should help accommodate incoming orders at the onset. Do plan for the future by acquiring a POS that grows with your business.
You need proper food packaging.
Packaging is where your customers get their first physical contact with your online restaurant. Did the packaging keep the food properly? Are there leaks? Are there spillages? Remember that your food will be jostled inside your food boxes through traffic because your rider will try to get the order to your customer as fast as possible. So, research the types of packaging appropriate for the different kinds of food you serve and varying delivery situations. Note that packaging expense is necessary for online delivery regardless of whether you partner with a third-party food aggregator or do it on your own.
You need good food boxes for your delivery staff and vehicles.
There are many options for insulated food transport boxes. With so many manufacturers out there, your choices are almost unlimited. Key factors to look out for in food boxes would be high-density insulation – to keep your food warm and fresh as long as possible, lightweight and waterproof materials – to ease transport, adequate size for multiple deliveries, dividers and straps to hold products in place, and various pockets to keep receipts and utensils. Check for sturdy vehicle mounts and that the whole food box system does not interfere with the vehicle and your driver in any way. Your drivers will require some training to use your modified delivery vehicle. Make sure to give them ample time to train and familiarize themselves with the equipment.
These are just some considerations in implementing an online ordering service in your restaurant business. There are a lot of other features that you can use, such as a multi-staff call center setup, partnerships with payment gateways, integration with third-party restaurant services, and much more.
Generally, having a delivery service, no matter how simple, will improve your restaurant service, customer reach, and, more importantly, the bottom line. Still, your restaurant’s uniqueness through your products and warm service should shine through at the end of the day, which is what matters.
A Getaway with General Luna’s Audry Dionisio
(Repost)
General Luna
Audry Dionisio is no stranger to Pinoy Rock aficionados, the gorgeous guitarist of the hottest all-female all Filipino band called General Luna has not only rocked the hearts-off her multitude of fans but she’s also made EDSA a less gloomy place through various larger than life posters via the band’s various endorsement, most recently for a popular derma aesthetic clinic’s ad on our city buses.
General Luna is constantly on tour performing in various cities all over the country. We take her away from her raucous world for a moment and get her to slow down and talk about, well, other things.
I like to immerse myself in getting to know the places I visit and get to experience them the way the locals do.
– Auds Dionisio
In Dubai
Like this one time in my trip to Dubai, I headed straight to their marketplace. I went to the unpopular one where the main market gets all their stuff and I just sampled all the fresh produce that they had there,
it was different because it wasn’t all touristy but everything was just out there dates, olives, and stuff, things you normally see in bottles in our groceries were just laid out. I think you begin to understand a place when you get to taste what the locals are eating.
I have my favorites and I have my memorable vacations, I have to say my favorite would be Boracay, it’s really my second home and I’m always there, Boracay is a big part of my life. I go to Boracay for different reasons and with different people but of course, I go there because my favorite restaurant is there, Dos Mestizos, my uncle’s bar.
A memorable trip was after our gig with Bamboo in Isabela I had to go to Baguio after the gig because of my friend’s wedding and apparently there are no buses that go directly to Baguio from Isabela.
I had to take a bus to Nueva Ecija, I had a small budget back then so I took those tiny buses that carry chickens and stuff in the passenger’s compartment. Then on to Dagupan and from there, I took a van to Baguio. It was quite a long trip and I traveled alone and with just a backpack, I left my guitar with the band.
Isabela to Baguio, v Nueva Ecija
It felt great because I’ve never done that kind of stuff before and I felt independent, that’s what travelling does, you really get to know yourself and start to see what you’re capable of doing.
I’d definitely want to see the world. You know like Anthony Bourdain. He gets to meet all these people and see the world through their eyes and the best part is he gets to sample all those local cuisines, he gets to experience the region through their mutual love of food. That’s the luxury I have touring with General Luna not only do I meet all the people who love our music but I get to sample the food in every area we go to and it’s nice and authentic that way.
Things I can’t travel without? Definitely my iPod…and shades, I need my shades. We do a lot of waiting in airports or even on long road trips and my iPod really keeps me sane during those long periods of boredom. The shades are of course for the sun, but more importantly, they work on days that you don’t look too good and you can just cover up with them.
The Philippine Navy Golf Club
Pagbabasa ng mga Itinalata
Nababahala ako tuwing aking nababasa ang mga pinagsusulat ko. Mga pahayag kong pagmamahal sa mga babae sa aking nakaraan, mga sama ng loob ko sa buhay, mga maliliit kong tagumpay, at ang mga nawala sa akin. Naaalala ko muli lahat, at ako’y kinakabahan na baka di ko na malampasan ang aking mga nakaraan. Malapit na din akong mag-singkwenta at marami-rami na din akong naranasan sa buhay.
Pinanganak akong mahiyain, subalit di ako matakutin — sa multo lang. Sumusugod naman ako kung saan-kahit di ko alam ang aking pinapasukan. May mga panahon na kinailangan na akong isalba ng nanay ko sa mga bagong katarantaduhan ko, pero kung alam lang niya kung ilan pa ang di pa niya nahuhuli dahil nakakahanap akong paraang malutas ang mga problemang yun. Yan siguro ang nagpalaki sa ulo ko: Akala ko kaya ko lahat!
Naalala ko nung pareho pang nagtratrabaho ang mga magulang ko at naiwan akong kasama ng yaya kong si Vicky. Ang likot-likot ko nun at di ako nakayanan. Isang araw umakyat ako sa bintana at sa aking malas ay ang kahoy na aking ginamit ng pangsuporta ay bulok pala at bumigay, nahulog ako sa likuran niya — nanonood kasi siya ng TV nun. Ayun, may sugat ako sa mukha galing sa kahoy at imbes na gamutin ako ay ikinulong pa ako sa kwarto. Di siya nahuli kasi may gumamot naman ng galos ko, di ko na alam kung anong palusot ang ginamit nila pero di sila napagalitan.
Hindi ito kwento ng mga abuso sa bata, nagkataon lang na yun ang unang nangyari sa akin. Marami pang mga ibang nangyari, nagilitan na ako sa leeg ng yero nakatambak sa isang tabi (nahuli ako), nabagsakan ako ng bagong biling motorsiklo at naiipit ang hita ko (di ako nahuli), napasukan ako ng basag na puwit ng bote ng pepsi sa aking paa (nahuli ako), umakyat ako sa iskapolding nang may konstruksiyon sa bahay para magbalanse sa frame ng bahay (di ako nahuli), tatalon ako sa bubong na gamit ang malaking payong (nahuli at napalo ako), maraming mga kwento na sa mga panahon ngayon ay matatamis na alala na lang (kasama na doon ang mga kwentong ang ending ay napalo ako).
Iba na nga ang panahon ngayong malapit na nga akong mag-singkwenta. Una-una, may acrophobia na ako kaya’t di na ako umaakyat ng kung anu-ano. Minsan sumasakit na din ang mga kasu-kasuhan ko kaya di na ako masyadong makulit. At least, di na ako takot sa mga patay, sa mga buhay nalang. At, wala na din ang aking mga magulang. Mag-isa na ako pero di naman pala ganun kalungkot ang maging mag-isa.
Nung nagsimula ang kwento kong ito andiyan pa si Nanay at si Tatay. Nabase ko ang paghanap ng pakakasalan ko sa pag-ibig nila. Nung bata pa ay parang pasok naman, sa aking murang edad akala ko ay normal na umuwi ang lalake nang madaling araw na mabango at pula ang kwelyo. Di ko maintindihan kung bakit di sila nag-uusap tuwing almusal ng Sabado ng umaga. Oo nga pala, hating-gabi umuuwi si Tatay tuwing Biyernes. Pagkaraan ng ilang panahon naintindihan ko na rin ang mga pangyayaring nagpabigat sa puso ng nanay ko. Mabigat nga, pero nung panahon na iyon ay normal sa mga mag-asawa ang mga ganung bagay.
Umibig ako sa isang dalagitang galing sa isang magandang paaralan. Nawili ako kahit alam kong ang samahan namin ay di tatagal sa dalawang buwan, di naman namin inaasahang magmamahalan kami. Siyempre, di nag-tagal yun dahil ang LDR ay di laro nang mga bata, di talaga kakayanin ng mga bubot at murang kaiisipan. Still, we tried.
Nag-teatro ako at nabighani sa dami ng babaeng walang kiyeme at nalaman kong yun pala ang babaeng aking tipo. Umibig ako sa kaibigan ng ka-teatro ko. Madami siyang kiyeme, pero pinakasalan ko siya. Oops. Sugod ng sugod! Di nga ako nagbago. Nakahanap ako ng katapat ko, sugod din pala siya ng sugod at akala ko ay magandang bagay yun. Umabot kami ng 17 years at nakagawa kami ng tatlong napakagandang anak. Pero, napagod din kami at naghiwalay din kami. Napakapangit ng hiwalayan na yun. Daming nasira, daming nawala. Pero di pa rin ganitong klaseng kwento ito.
Ano nga ba itong kwentong ito?
Tungkol ito sa mga bagong pagkakataon! Sa mga hiwalay at nakahanap ng bagong pag-ibig, at ang pinaka-importante… sa mga anak na sana ay di naapektuhan sa kamangmangan ng mga magulang nila.
Siguro magsimula talaga ang tunay na kwento sa isang inuman na itawag nating ‘Abuela’s’. Noong panahon na iyon doon pumupunta ang mga kabataang di sineseryoso ang kanilang pag-aaral at umiinom ng alas’ dos ng hapon habang ang klase nila ay nagaganap. Madaming kalokohan, madaming landian, lahat na. Pero, tandaan ninyo, mga anak, na mabait pa din kami. Hindi totoo. Wala kaming diperensiya sa inyo.
Anyway, so ang kwentuhang pag-ibig na ito ay pareho sa karamihang kwento na nangyari sa mahigit na isang-daang taon na kasaysayan ng Pilipinas. Nagkakilala, nagsapalaran, at nagpakasal. Ganun ang karamihang kasimulaan ng mga pamilya nung panahon na iyon.
Napakagandang dilag ang napusuan ko noon. Niligawan ko at nabigo ako. Nung umibig na ako sa iba tsaka niya naisipang pusuan ako. Kaya lang nakapag-salita na ako sa iba, ganun talaga ang panahon namin, kung may binitawan kang salita pananagutan mo na. Pag-naaalala ko ay natatawa nalang ako. Di ko mahahanap itong babaeng minahal ko ng 17 taon kung di dahil sa kanya.
Nagsimula sa kanyang pagtambay sa aming rehearsals, sabi niya di ko daw siya napansin pero naalala ko na gustong-gusto ko ang kanyang mga mata kasi nahuli ko siyang tumitingin sa akin habang nasa entablado ako, Siyempre pasok na ang mga kantiyaw ng mga katrabaho ko kasi alam nila na na-basted na ako ng artista. Pagkakaalam ko noon manunulat siya di pala, pero nakasundo ko siya.
Birthday ni Direk noon at inimbita niya kami sa bahay niya para makisalo at dinala ko siya. Akala ng mga katrabaho ko yung artista ang kasama ko. Madilim sa maaliwalas na bakuran ni Direk kaya di nila alam na kasama ko na pala ang ‘manunulat’, hanggang sa isa sa mga kasamahan ko ay nag-bulatlat na ng flashlight at nakita nila na ibang babae na pala ang dala ko. Naramdaman ko ang kamuhian ng naging asawa ko na siya niyang dinala sa 10 taon sa 17 na taon naming pagsasama. Naging dahilan yun ng ilang beses naming muntik maghiwalayan.
Ang konklusyon ng kwento doon ay iniwanan namin ang mga barkada naming yun at nagpakasal kami. Dumaan ako sa butas ng karayom dahil bente anyos pa lang ako, siya naman ay dise-nuebe. Kahit na ang panahon nila ay sanay sila na ganung edad ang pag-uugnayan ay pinilit pala nilang di na maulit yun para sa mga anak nila, sila nga mismo ay nag-asawa na nang lampas bente-singko at ngayon ang mga anak nila ay babalik sa panahon ng mga magulang nila na nag-asawa ng pagkabata-bata. Naalala ko ang panahon na iyon na pwede kang magkaroon ng madaming minamahal pero ang laging bumabagabag na tanong sa amin ay kung sino ang gusto mong makasama habang-buhay.
Maybe
Maybe when the day comes that I no longer remember the places we’ve been to, the stories you told me, the feel of you on my skin. When everything you have given to me is in a landfill somewhere, decomposing.
Maybe that’ll be the day it stops hurting.
Maybe the day will come when I don’t see you wherever I go when I am languid and lost. I won’t catch you in the corner of my eye and have my heart stop, only to see that it was someone else.
Maybe that’ll be the day I stop longing.
Maybe I’ll finally remember the broken promises, the plans we made still stewing and probably rotting in limbo, the lies, your pregnancy.
Maybe that will be the day I see things for what they really are and tuck you in under an archive blanket that absorbs all feelings filing you under ‘sentimental fluff.’
Maybe my head knows what’s right, but my heart is adamant and unreasonable. Never have I wanted to rip off an organ more than I want to rip off this organ. And maybe I’m one step closer to getting rid of it.
You did this to me. I did this to myself.
Maybe I could just write you away.
I’ll just keep writing whatever thoughts of you keep popping in my brain. When I read it, I’ll wake up and realize how stupid everything about this was.
How stupid I am and how stupid you indeed are.
Then, I’ll be cured of you once and for all.
Maybe.
Ronie Francisco, Calumpang, General Santos City — Ice Cream Maker
2018 CITI MICROENTREPRENEURSHIP AWARDS
CMA MICROENTREPRENEUR OF THE YEAR
AVP Script
(10/15/2018)
An accident altered the fortunes of Ronie Francisco over a decade ago. Now a successful Gen San Sorbetero, this nominee talks about his business for the 2018 Citi Microentreneurship Awards.
Nominee: Ronie Francisco
Business Name: Joyce Dawn Ice Cream
MFI & Area: Center for Community Transformation Credit Cooperative, General Santos City
Category: CITI MICROENTREPRENEURSHIP OF THE YEAR AWARDS
| SEGMENTS | AUDIO | VIDEO |
| SEGMENT 01 – INTRO | EXCERPT OF INTERVIEW Ang pangalan ko po ay si Ronie Francisco at ang negosyo namin ay paggawa ng ice cream at pagbenta ng ice cream. | VISUAL: Show interview portion TIME FRAME – 00:07 – 00:18(FILE: MAH_02610.MP4) TEXT ON SHOT My name is Ronie Francisco and our business is the making and selling of ice cream. |
| SEGMENT 02 – OBB WITH CMA LOGO AND NOMINEE’S PROFILE | MUSIC | Logos and text graphics: CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2018 VISUAL: Map of the Philippines CMA logo on Calumpang, General Santos Ronie Francisco Joyce Dawn Ice Cream (Manufacturing and Distribution of Ice Cream Products) |
| SEGMENT 03 – STORY | VO: General Santos City is classified as a first-class city and is the regional center for trade and industry of Soccsksargen region. Located in South Cotabato, this city is named after Paulino Santos, a former Commanding General of the Philippine Army who was bestowed the Medal of Valor for his bravery in the Battle of Lumamba. 62 pioneers led by Paulino Santos arrived here on February 27, 1939, their mission was to cultivate the region. Today, we see the success of their efforts as Gen San now has a population of over five hundred thousand residents, and an economy anchored on agriculture and fishing. | VISUAL: Various Scenery of General Santos City: Municipal Town Hall Gen San Park |
| EXCERPT OF INTERVIEW Ang binebenta ko ay ice cream, tapos yung mga flavor, chocolate, durian-cheese, mango-cheese, tsaka ube-cheese. . | VISUAL: Show interview portion TIME FRAME – 00:12 – 00:21 (FILE: MAH02617.MP4) TEXT ON SHOT I sell ice cream, their flavors are: chocolate, durian-cheese, mango-cheese, and ube-cheese. Show staff processing ice cream | |
| VO: Tatay Ronie was a sorbetero in Marikina back in 2003. He moved back to Mindanao in 2004, after a serious accident pushed him to stop peddling ice cream. Yung tulak naming pumasok sa negosyo eh, wala kaming trabaho, kasi na aksidente ako, wala ako trabaho, sabi ko maggawa nalang tayo ng ice cream para makahanap buhay tayo. Gumawa kami ng ice cream tsaka nag-loan kami sa CCT. Kaunti lang, P5,000. Atsaka umangat kami ng umangat siyempre (kasi) maraming nag-oorder ng ice cream sa amin. VO: Tatay Ronie’s first loan was in 2006 with CCT Cooperative. The continuous assistance of CCT to Tatay Ronie’s business paid off in 2007 when the business started to grow. Tatay Ronie started making ice cream using a rented hand-cranked mixer and a rented cart. He both made and sold his ice cream. It took 2 hours to make 6 gallons and he sold his wares the whole day. | VISUAL: Show interview portion TIME FRAME – 00:01 – 00:35 (FILE: MAH_02611.MP4) CUT TO More videos of ice cream being processed TEXT ON SHOT What spurred us to go into business was… I was jobless because I got into a serious accident. I said that maybe we should just make ice cream so we can have a livelihood. We made ice cream, we got a tiny loan from CCT, just P5000. Our business started growing and kept growing, we get a lot of orders for our ice cream. Shots of CCT office and their staff working Shots of loans/credit officer of nominee Shots of officer and Tatay Ronie interacting Various shots of ice cream carts and tatay Ronie supervising his staff making ice cream. | |
Lamang sa amin yung naglalako ng ice cream sa iba, sa timplada kaming nag best advantage. Kailangan dagdagan ng dagdagan yung ingredients ng timplada mo para masarap. | VISUAL: Shot of staff processing coconuts TIMEFRAME – 00:00 – 00:18 (FILE: MAH_02653.MP4) TEXT ON SHOT Our ice cream is different from other sellers because of our recipe. We don’t scrimp on ingredients and our ice cream is delicious because of this. | |
| VO: He also transports his ice cream carts using his motorcycles and sidecars, this enables him to cover areas that are too far for his vendors to walk to. This strategy and his delicious flavors proved to be a successful combination as sales went higher and higher. Sa isang buwan makabenta kami ng P600,000, sa isang buwan. Ang income namin per month ay P300,000. Yung naipon namin ngayon mga P100,000 pa, pesos. Yung buo nang puhunan ko sa ice cream ngayon ay P1,000,000 na. VO: But tatay Ronie’s biggest investment are his children’s education. His children are now professionals who’ve completed their courses in: Education, IT, Electronics, Electrical Engineering, and his youngest is finishing her course in BS Nursing hoping to be the first doctor in the family. | VISUAL: Shots of his motorcycles and sidecars. Show interview portion TIME FRAME – 00:16 – 00:22 (FILE: MAH_2636.MP4) SUPERIMPOSE Monthly Sales: P600,000 TEXT ON SHOT In one month we sell P600,000. SUPERIMPOSE Monthly Net Income: P300,000 TEXT ON SHOT Our (net) income per month is P300,000. TIME FRAME – 00:15 – 00:21 (FILE: MAH_02641.MP4) TEXT ON SHOT Our savings, to date, is P100,000. SUPERIMPOSE Current Savings: P100,000 VISUAL: Montage of tatay Ronie’s machine, vehicles, carts, and other assets. TIME FRAME – 00:05 – 00:21 (FILE: MAH_02627.MP4) TEXT ON SHOT My total assets in my ice cream business is now P1,000,000. SUPERIMPOSENet Asset: P1,000,000 Shots of tatay Ronie interacting with his wife (and children if shots are available) | |
| VO: A loving father, a loyal husband, a frugal man, hardworking and industrious, tatay Ronie shares this advice to future entrepreneurs and ice cream makers: Sa maipapayo ko sa gustong magnegosyo ng ice cream ay kailangan lang magsipag, tiyaga tsaka di magtipid ng ingredients, at mananalig lang sa Panginoon. | Show interview portion TIME FRAME – 00:09 – 00:20 (FILE: MAH_02677.MP4) Text on shot My advice for people who want to start an ice cream manufacturing business is to work hard, be patient, don’t scrimp on your ingredients, and always have faith in God. | |
| Segment 04 – CBB with Partner Logos & End Credits | MUSIC | Nominee’s Profile Shot with the shape of General Santos City Text Graphics: Ronie FranciscoJoyce Dawn Ice Cream(Manufacturing and Distribution – Ice Cream Products) Barangay Calumpang, General Santos City CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2018 BSP CITIBANK MCPI (-End Credits-) |
The Citi Foundation’s Microentrepreneurship Awards
Launched in 2005, the Citi Microentrepreneurship Awards Program (CMA) was a global financial inclusion initiative that recognized the contributions of microentrepreneurs to their local economies and highlighted the importance of microfinance in supporting the economic development of low-income individuals
The CMA recognized the efforts of more than 6,000 microentrepreneurs across 51 countries, with an average of 26 countries participating in the program each year. The program also enabled the Citi Foundation to convene stakeholders— including peers, community leaders, regulators, and policymakers— around this issue to help influence sector-wide policy and regulation while encouraging innovation around the world.
-from Citigroup.com
Article Link
Ronie Francisco: Mamang Sorbetero – written by CCT News
Arnold Viado, Koronadal City — Duck Farm
2018 CITI MICROENTREPRENEURSHIP AWARDS
CMA MICROENTREPRENEUR OF THE YEAR
AVP Script
Arnold Viado won the regional category in Mindanao for the 16th Citi Microentrepreneurship Awards for 2018 with his Balut Farm.
(10/23/18)
Nominee: Arnold S. Viado
Business Name: Bam and Jhon Balut Maker
MFI & Area: Rizal Microbank – Koronadal City, South Cotabato
Category: CITI MICROENTREPRENEURSHIP OF THE YEAR AWARDS
| SEGMENTS | AUDIO | VIDEO |
| SEGMENT 01 – INTRO | EXCERPT OF INTERVIEW Ako po si Arnold Viado tapos ang aking negosyo ay balutan. | Show interview portion TIME FRAME – 00:18 – 00:25 (FILE: MAH_02816.MP4) Text on shot I am Arnold Viado and my business is the making of balut. |
| SEGMENT 02 – OBB WITH CMA LOGO AND NOMINEE’S PROFILE | MUSIC | Logos and text graphics: CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2018 VISUAL: Map of the Philippines CMA logo on Koronadal City Text on shot Arnold S. ViadoBam and Jhon Balut Maker (Processing and Distribution of Balut and Salted Duck Eggs) |
| SEGMENT 03 – STORY | MUSIC VO: Koronadal City is a 3rd class city in the province of South Cotabato. Popularly known as Marbel, Koronadal City was named the Regional and political center of SOCCSKSARGEN in 2004. Less than an hour’s drive from General Santos City, Koronadal is an important crossroad to other key points in Southern and Central Mindanao. | VISUAL: Show various stock footage of Koronadal City from last year’s CMA. |
| VO: Balut is a traditional and popular delicacy in South East Asia. Developing duck eggs are incubated for around 14 to 21 days and then are cooked by boiling. | VISUAL: Shots of ducks in the field Shots of incubators and duck eggs Shots of Arnold Viado working Shots of cooking balut (if any) | |
| VO: Mang Arnold’s relationship with this delicacy started when he fell ill a few years ago. Unable to do heavy manual work he found himself jobless and running out of money. EXCERPT OF INTERVIEW Ako noon, nung nag-start pa magtinda ng balut. Yung katawan ko noon, medyo pasmado, halos di kami makakain noon. VO: Desperate, he borrowed P1,000 from an aunt to sell balut around town. EXCERPT OF INTERVIEW Yung kapital namin inutang pa namin yung sa aming auntie worth P1000. Yung P1000 noon medyo mahirap na hanapin. VO: Being one of the first few to sell balut in the area he realized the potential of developing this business. EXCERPT OF INTERVIEW Sinabihan ko yung aking tatay na maggawa kami ng incubator kahit maliit lang. So, naka-start ako ng incubator na worth P3000. VO: His instinct proved correct. The incubators allowed him to grow and store eggs on his farm. This allowed him to increase his inventory, and eventually, with the help of loans from Rizal Microbank, increase his sales volume. His business slowly grew and people around the community started looking for him to help them start their own balut related businesses. Which gave the opportunity for the area to become well known for balut production. | VISUAL: Show Arnold Viado rounding up ducks Show interview portion TIME FRAME – 00:29 – 00:39 (FILE: MAH_02874.MP4) Text on shot Back then, I… when I just started selling balut. TIME FRAME – 00:44 – 00:51 (FILE: MAH_02874.MP4) Text on shot My body was constantly spasming, (I didn’t have real work), we almost had nothing to eat back then. Show incubator shots with collection of eggs Show regular client purchasing eggs TIME FRAME – 01:53 – 02:09 (FILE: MAH_02874.MP4) Text on shot Our very first capital I had to borrow from an aunt, it was P1000. At that time, P1000 was very difficult to obtain. Show shots of Mang Arnold working around the farm. TIME FRAME – 02:34 – 02:44 (FILE: MAH_02874.MP4) Text on shot I asked my father to help me build an incubator, even a small one. We started with our first incubator worth around P3000. Show shots of the eggs in the incubators and hatcheries. Show shots of eggs, all eggs. Show shots of ducks. Show shots of Marbel. Show shots of people of Marbel. Show shots of duck eggs being sold. | |
| VO: Mang Arnold’s current monthly sales amount to P937,500. | VISUAL Show shots of Mang Arnold around his farm SUPERIMPOSE MONTHLY SALES: P937,500 | |
| VO: P825,000 of that are the costs of his products. | VISUAL Show him tending his ducks SUPERIMPOSE MONTHLY COST OF GOODS: P825,000 | |
| VO: P22,500 for gasoline and labor. | VISUAL Show him driving his delivery truck, etc. SUPERIMPOSE MONTHLY EXPENSES: P22,500 | |
| VO: For a total monthly net profit of P90,000. | VISUAL Show him interacting with his assets and people SUPERIMPOSE MONTHLY NET PROFIT: P90,000 | |
| VO: Mang Arnold’s business assets now total a little over P1,600,000 today. | VISUAL Show direct shots of his individual vehicles and incubators BUSINESS ASSETS: P1,664,964 | |
| VO: Mang Arnold’s advice to would-be entrepreneurs… EXCERPTS OF INTERVIEW Ang maibabahagi ko lang sa kanila na advice. Huwag talaga manloko ng kapwa Kailangan, pag gusto nating umasenso, gamitin talaga natin ang ating puso sa pagnenegosyo. Yung lang ang tanging kapital sa aming pagnenegosyo ay yung tiwala talaga sa amin. | Show interview portion TIME FRAME – 00:05 – 00:10 (FILE: MAH_02876.MP4) Text on shot The advice I’d like to share with people is TIME FRAME – 00:15 – 00:20 (FILE: MAH_02876.MP4) Text on shot Never, ever try to get ahead by cheating other people, TIME FRAME – 00:21 – 00:28 (FILE: MAH_02876.MP4) Text on shot If we really want to succeed we really need to use our heart as a guide to all our business decisions and actions. TIME FRAME – 00:40 – 00:45 (FILE: MAH_02876.MP4) Text on shot The only capital we really have (in dealing with our business partners and customers) is our integrity. | |
| Segment 04 – CBB with Partner Logos & End Credits | MUSIC | Nominee’s Profile Shot with the shape of Koronadal City Text Graphics: Arnold S. Viado Bam and Jhon Balut Maker (Processing and Distribution of Balut and Salted Duck Eggs) Barangay Avancena, Koronadal City CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2018 BSP CITIBANK MCPI (-End Credits-) |
The Citi Foundation’s Microentrepreneurship Awards
Launched in 2005, the Citi Microentrepreneurship Awards Program (CMA) was a global financial inclusion initiative that recognized the contributions of microentrepreneurs to their local economies and highlighted the importance of microfinance in supporting the economic development of low-income individuals
The CMA recognized the efforts of more than 6,000 microentrepreneurs across 51 countries, with an average of 26 countries participating in the program each year. The program also enabled the Citi Foundation to convene stakeholders— including peers, community leaders, regulators, and policymakers— around this issue to help influence sector-wide policy and regulation while encouraging innovation around the world.
-from Citigroup.com
Carmelita Dapanas, Misamis Oriental, — Bell Pepper and Tomato Farm
15th CITI MICROENTREPRENEURSHIP AWARDS 2017
AVP Script
1st Draft
(10.12.17)
A husband and wife team decides to settle down after years of working in Brunei and develop a successful semi-hydroponic farm in the hills of Manticao, Misamis Oriental.
Nominee: Carmelita Dapanas
Business Name: Dapanas Farms, Inc.
MFI & Area: Card, Inc. – Manticao Unit – Manticao, Misamis Oriental
Category: SPECIAL AWARD FOR AGRI-MICRO BUSINESS
| SEGMENTS | AUDIO | VIDEO |
| SEGMENT 01 – INTRO | EXCERPT OF INTERVIEW: Talagang importante yung pagsa-savings at pag reinvesting dahil yung na-ano kami ng typhoon, talagang walang wala kami dun at mabuti nalang naka-savings kami para maka-start ulit kami ng negosyong ganito din. | Show interview portion Time Frame – 00:00 – 00:15 (FILE: MVI_8126) TEXT ON SHOT: It’s really very important to save and reinvest (in your business) because we lost almost everything when we were hit by a typhoon, luckily our savings allowed us the opportunity to re-build our business. |
| SEGMENT 02 – OBB WITH CMA LOGO AND NOMINEE’S PROFILE | MUSIC | Logos and text graphics: CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2017 Visual: Map of the Philippines CMA Logo on Misamis Oriental Carmelita DapananDapanan Farms, Inc (Salad Tomato, Green Bell Pepper, Coconut, and Cacao farming) |
| SEGMENT 03 – STORY | VO: Barangay Tuod, found in Manticao is a mountainous area in Misamis Oriental. Blessed with very fertile soil, farming and livestock are the popular means of livelihood in this area. | Visual: Welcome to Manticao sign Municipal Town Hall Municipal Plaza Various shots of the area |
| VO: Carmelita Dapanan and her husband worked in Brunei for four years. Upon their return they decided to utilize their land, inherited from Mr. Dapanan’s father, and there they built a farm. Dapanan Farms, Inc., is located seven hundred and fifty meters above sea level. Their main produce are the salad tomatoes and green bell peppers which they sell to high-end restaurants and pizzerias in Misamis Oriental. Aside from her high-grade tomatoes and green peppers, Carmelita also maintains plantations of coconuts and cacao. | Visual: Shots of Mr. and Mrs. Dapanan working together (bodega shots). Shots of the farm starting from the koi pond leading to the greenhouses. Product shots of tomatoes and bell peppers Shots of tomato and bell pepper plants Shots of tomato and bell pepper still on the plant Various shots of farmShots of coconut trees and cacao plants | |
| EXCERPT OF INTERVIEW Magfi-fifteen years na ako nito na negosyo namin na semi-hydroponics production. VO: Carmelita’s operation utilizes processed soil, PH levels are monitored and controlled, organic fertilizers are constantly fed to the plants through hoses using a drip system. This process enables the tomatoes and bell peppers to grow significantly and in less time than traditional farming. | Show interview portion Time Frame – 00:01 – 00:08 (FILE: MVI_8090) TEXT ON SHOT: I’ve been in our business of semi-hydroponics production for almost 15 years. Visual: Nutrition tanks, distribution hoses hanging on top of the plants, greenhouses, and various shots of plants. | |
| EXCERPT OF INTERVIEW Sa green bell pepper ang 1st harvest namin, yung mag-selection kami, 150 kilos sa P100 per kilo so mayroon kaming P15,000, and sa 2nd harvest makakuha kami ng 250 kilos so meron din kaming P25,000 sa 2nd harvest. Ang sa salad tomato naman ang average na ma-harvest namin ay 250 kilos per week ibenta namin ng P60 per kilo so meron kaming P15,000 per week. | Show interview portion Time Frame – 00:09 – 00:27 (FILE: MVI_8105) TEXT ON SHOT: For the green bell peppers our 1st harvest will yield 150 kilos, we’ll sell that for P100 per kilo and we’ll get P15,000 from that. On the 2nd harvest we will yield 250 kilos so we’ll get P25,000 on the 2nd harvest. Show interview portion Time Frame – 00:10 – 00:25 (FILE: MVI_8108) TEXT ON SHOT: And for the salad tomatoes, our average harvest is around 250 kilos per week, we’ll sell that at P60 per kilo which will give us P15000 per week. | |
| VO: The green bell peppers are harvested every other week, while the tomatoes are harvested weekly. Carmelita currently has fifteen workers, all of whom are her neighbors. EXCERPT OF INTERVIEW Nung magsimula kami dalawa lang ang empleyado namin. Tapos mag-hire, kung mayroong…ano, dinalian na mga trabaho yun mag-ano kami ng additional two employees. | Visual: Workers harvesting Time Frame – 00:27 – 00:41 (File: MVI_8129) TEXT ON SHOTWhen we started (the business) we only had 2 employees. When we have to rush (the harvest) we’d hire 2 more employees. | |
| VO: Card, Inc. has helped her business grow significantly. EXCERPT OF INTERVIEW Nagsimula ako sa Card in the year 2011. Ang nautang ko doon ay P4,000.00…nagsimula. At ngayon nakautang na ako ng P25,000.00 | Visual: Card, Inc. office with staff interacting. Card, Inc. loan officer being shown around the farm. Time Frame – 00:10 – 00:27 (FILE: MVI_8095) TEXT ON SHOT:I started with Card, Inc. in the year 2011 and I was able to get a loan for P4,000. Now, I can get loans up to P25,000. | |
EXCERPT OF INTERVIEW Nung nagsisimula palang kami dito sa business ang starting capital namin ay P30,000.00 lang. Tapos every time mag-harvest kami nag-ano kami ng savings, yun nakapundar na kami ng ganito, sa awa ng Panginoon. | Visual: Carmelita on her farm Time Frame: 00:09 – 00:26 (FILE MVI_8102) TEXT ON SHOT: When we started the business our starting capital was only P30,000. Then, after every harvest we’d save our earnings, and eventually, we were able to build this place. Thanks to God. | |
| VO: Despite the calamity that almost ruined their business, Carmelita and her husband’s farm is going strong. EXCERPT OF INTERVIEW Ang gross sales namin sa business, sa salad tomatoes at tsaka green bell peppers ay P110,000.00. Yung average net income namin per month is P55,000. | Visual: More farm activities Time Frame – 00:06 – 00:16 (FILE: MVI_8111) TEXT ON SHOT: Our gross sales in our salad tomatoes and green bell peppers business is P110,000. SUPERIMPOSE:Gross Sales: P110,000 / Month Time Frame – 00:04 – 00:10 (FILE: MVI_8120) TEXT ON SHOT: Our average net income is P55,000 per month. SUPERIMPOSE:Net Income: P55,000 / Month | |
| VO: When asked on their future plans: EXCERPT OF INTERVIEW Dagdag po so mga plano namin ay nag-ano kami, may plan kami na magdagdag ng mga greenhouses, magtayo kami ng poultry, may bodega, at magpa-expand ng bahay namin. | Visual: More shots of the farm Carmelita walking Carmelita working Time Frame – 00:00 – 00:23 (File: MVI_8137) TEXT ON SHOT: We plan to add more greenhouses, build a poultry farm and additional warehouses, and also build additions to our house. | |
| EXCERPT OF INTERVIEW Kakaiba itong negosyo namin yung sa mga kumpetensiya namin kasi nag-ano kami talaga ng model farming at talagang Class A ang ano namin, produkto. | Show interview portion Time Frame – 00:06 – 00:18 (FILE: MVI_8132) TEXT ON SHOT: What differentiates us from our competitors is our model farming, our products are really Class A in quality. | |
| VO: The Dapanan’s are very active contributors to the development of their community. Carmelita is a lector in her church, she also heads their parish’s women’s group. Her husband trains farmers in cacao farming techniques, he is popularly known as the Cacao Doctor. | Visual: The Dapanan’s and various shots in their farm interacting with their workers, doing various chores, etc. | |
EXCERPT OF INTERVIEW Ang maipapayo ko lang sa mga gustong mag-start ng business, sipag at tiyaga lang at magdasal talaga ng panginoon na sana yung anong maitahak nating business ay talagang mag-success. Yun lang po, salamat. God bless! | Show interview portion Time Frame – 00:00 – 00:19 (FILE MVI_8143) TEXT ON SHOT: My advice for people who want to start a business is, hard work and lots of patience. Also, pray to God that the business we choose would become successful. That’s all I can say, thank you. God bless! | |
| Segment 04 – CBB withPartner Logos & End Credits | Nominee’s Profile Shot with the shape of Misamis Oriental as background (enlarge area with nominee’s info) Text Graphics: Carmelita Dapanas Dapanas Farms, Inc. (Salad Tomato, Green Bell Pepper, Coconut, and Cacao farming) Manticao, Misamis Oriental CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2017 BSP CITIBANKMCPI (-End Credits-) |
The Citi Foundation’s Microentrepreneurship Awards
Launched in 2005, the Citi Microentrepreneurship Awards Program (CMA) was a global financial inclusion initiative that recognized the contributions of microentrepreneurs to their local economies and highlighted the importance of microfinance in supporting the economic development of low-income individuals
The CMA recognized the efforts of more than 6,000 microentrepreneurs across 51 countries, with an average of 26 countries participating in the program each year. The program also enabled the Citi Foundation to convene stakeholders— including peers, community leaders, regulators, and policymakers— around this issue to help influence sector-wide policy and regulation while encouraging innovation around the world.
-from Citigroup.com
Ken Tan 