15th CITI MICROENTREPRENEURSHIP AWARDS 2017
AVP Script
1st Draft
(10.12.17)
A husband and wife team decides to settle down after years of working in Brunei and develop a successful semi-hydroponic farm in the hills of Manticao, Misamis Oriental.
Nominee: Carmelita Dapanas
Business Name: Dapanas Farms, Inc.
MFI & Area: Card, Inc. – Manticao Unit – Manticao, Misamis Oriental
Category: SPECIAL AWARD FOR AGRI-MICRO BUSINESS
| SEGMENTS | AUDIO | VIDEO |
| SEGMENT 01 – INTRO | EXCERPT OF INTERVIEW: Talagang importante yung pagsa-savings at pag reinvesting dahil yung na-ano kami ng typhoon, talagang walang wala kami dun at mabuti nalang naka-savings kami para maka-start ulit kami ng negosyong ganito din. | Show interview portion Time Frame – 00:00 – 00:15 (FILE: MVI_8126) TEXT ON SHOT: It’s really very important to save and reinvest (in your business) because we lost almost everything when we were hit by a typhoon, luckily our savings allowed us the opportunity to re-build our business. |
| SEGMENT 02 – OBB WITH CMA LOGO AND NOMINEE’S PROFILE | MUSIC | Logos and text graphics: CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2017 Visual: Map of the Philippines CMA Logo on Misamis Oriental Carmelita DapananDapanan Farms, Inc (Salad Tomato, Green Bell Pepper, Coconut, and Cacao farming) |
| SEGMENT 03 – STORY | VO: Barangay Tuod, found in Manticao is a mountainous area in Misamis Oriental. Blessed with very fertile soil, farming and livestock are the popular means of livelihood in this area. | Visual: Welcome to Manticao sign Municipal Town Hall Municipal Plaza Various shots of the area |
| VO: Carmelita Dapanan and her husband worked in Brunei for four years. Upon their return they decided to utilize their land, inherited from Mr. Dapanan’s father, and there they built a farm. Dapanan Farms, Inc., is located seven hundred and fifty meters above sea level. Their main produce are the salad tomatoes and green bell peppers which they sell to high-end restaurants and pizzerias in Misamis Oriental. Aside from her high-grade tomatoes and green peppers, Carmelita also maintains plantations of coconuts and cacao. | Visual: Shots of Mr. and Mrs. Dapanan working together (bodega shots). Shots of the farm starting from the koi pond leading to the greenhouses. Product shots of tomatoes and bell peppers Shots of tomato and bell pepper plants Shots of tomato and bell pepper still on the plant Various shots of farmShots of coconut trees and cacao plants | |
| EXCERPT OF INTERVIEW Magfi-fifteen years na ako nito na negosyo namin na semi-hydroponics production. VO: Carmelita’s operation utilizes processed soil, PH levels are monitored and controlled, organic fertilizers are constantly fed to the plants through hoses using a drip system. This process enables the tomatoes and bell peppers to grow significantly and in less time than traditional farming. | Show interview portion Time Frame – 00:01 – 00:08 (FILE: MVI_8090) TEXT ON SHOT: I’ve been in our business of semi-hydroponics production for almost 15 years. Visual: Nutrition tanks, distribution hoses hanging on top of the plants, greenhouses, and various shots of plants. | |
| EXCERPT OF INTERVIEW Sa green bell pepper ang 1st harvest namin, yung mag-selection kami, 150 kilos sa P100 per kilo so mayroon kaming P15,000, and sa 2nd harvest makakuha kami ng 250 kilos so meron din kaming P25,000 sa 2nd harvest. Ang sa salad tomato naman ang average na ma-harvest namin ay 250 kilos per week ibenta namin ng P60 per kilo so meron kaming P15,000 per week. | Show interview portion Time Frame – 00:09 – 00:27 (FILE: MVI_8105) TEXT ON SHOT: For the green bell peppers our 1st harvest will yield 150 kilos, we’ll sell that for P100 per kilo and we’ll get P15,000 from that. On the 2nd harvest we will yield 250 kilos so we’ll get P25,000 on the 2nd harvest. Show interview portion Time Frame – 00:10 – 00:25 (FILE: MVI_8108) TEXT ON SHOT: And for the salad tomatoes, our average harvest is around 250 kilos per week, we’ll sell that at P60 per kilo which will give us P15000 per week. | |
| VO: The green bell peppers are harvested every other week, while the tomatoes are harvested weekly. Carmelita currently has fifteen workers, all of whom are her neighbors. EXCERPT OF INTERVIEW Nung magsimula kami dalawa lang ang empleyado namin. Tapos mag-hire, kung mayroong…ano, dinalian na mga trabaho yun mag-ano kami ng additional two employees. | Visual: Workers harvesting Time Frame – 00:27 – 00:41 (File: MVI_8129) TEXT ON SHOTWhen we started (the business) we only had 2 employees. When we have to rush (the harvest) we’d hire 2 more employees. | |
| VO: Card, Inc. has helped her business grow significantly. EXCERPT OF INTERVIEW Nagsimula ako sa Card in the year 2011. Ang nautang ko doon ay P4,000.00…nagsimula. At ngayon nakautang na ako ng P25,000.00 | Visual: Card, Inc. office with staff interacting. Card, Inc. loan officer being shown around the farm. Time Frame – 00:10 – 00:27 (FILE: MVI_8095) TEXT ON SHOT:I started with Card, Inc. in the year 2011 and I was able to get a loan for P4,000. Now, I can get loans up to P25,000. | |
EXCERPT OF INTERVIEW Nung nagsisimula palang kami dito sa business ang starting capital namin ay P30,000.00 lang. Tapos every time mag-harvest kami nag-ano kami ng savings, yun nakapundar na kami ng ganito, sa awa ng Panginoon. | Visual: Carmelita on her farm Time Frame: 00:09 – 00:26 (FILE MVI_8102) TEXT ON SHOT: When we started the business our starting capital was only P30,000. Then, after every harvest we’d save our earnings, and eventually, we were able to build this place. Thanks to God. | |
| VO: Despite the calamity that almost ruined their business, Carmelita and her husband’s farm is going strong. EXCERPT OF INTERVIEW Ang gross sales namin sa business, sa salad tomatoes at tsaka green bell peppers ay P110,000.00. Yung average net income namin per month is P55,000. | Visual: More farm activities Time Frame – 00:06 – 00:16 (FILE: MVI_8111) TEXT ON SHOT: Our gross sales in our salad tomatoes and green bell peppers business is P110,000. SUPERIMPOSE:Gross Sales: P110,000 / Month Time Frame – 00:04 – 00:10 (FILE: MVI_8120) TEXT ON SHOT: Our average net income is P55,000 per month. SUPERIMPOSE:Net Income: P55,000 / Month | |
| VO: When asked on their future plans: EXCERPT OF INTERVIEW Dagdag po so mga plano namin ay nag-ano kami, may plan kami na magdagdag ng mga greenhouses, magtayo kami ng poultry, may bodega, at magpa-expand ng bahay namin. | Visual: More shots of the farm Carmelita walking Carmelita working Time Frame – 00:00 – 00:23 (File: MVI_8137) TEXT ON SHOT: We plan to add more greenhouses, build a poultry farm and additional warehouses, and also build additions to our house. | |
| EXCERPT OF INTERVIEW Kakaiba itong negosyo namin yung sa mga kumpetensiya namin kasi nag-ano kami talaga ng model farming at talagang Class A ang ano namin, produkto. | Show interview portion Time Frame – 00:06 – 00:18 (FILE: MVI_8132) TEXT ON SHOT: What differentiates us from our competitors is our model farming, our products are really Class A in quality. | |
| VO: The Dapanan’s are very active contributors to the development of their community. Carmelita is a lector in her church, she also heads their parish’s women’s group. Her husband trains farmers in cacao farming techniques, he is popularly known as the Cacao Doctor. | Visual: The Dapanan’s and various shots in their farm interacting with their workers, doing various chores, etc. | |
EXCERPT OF INTERVIEW Ang maipapayo ko lang sa mga gustong mag-start ng business, sipag at tiyaga lang at magdasal talaga ng panginoon na sana yung anong maitahak nating business ay talagang mag-success. Yun lang po, salamat. God bless! | Show interview portion Time Frame – 00:00 – 00:19 (FILE MVI_8143) TEXT ON SHOT: My advice for people who want to start a business is, hard work and lots of patience. Also, pray to God that the business we choose would become successful. That’s all I can say, thank you. God bless! | |
| Segment 04 – CBB withPartner Logos & End Credits | Nominee’s Profile Shot with the shape of Misamis Oriental as background (enlarge area with nominee’s info) Text Graphics: Carmelita Dapanas Dapanas Farms, Inc. (Salad Tomato, Green Bell Pepper, Coconut, and Cacao farming) Manticao, Misamis Oriental CITI FOUNDATION CITI MICROENTREPRENEURSHIP AWARDS 2017 BSP CITIBANKMCPI (-End Credits-) |
The Citi Foundation’s Microentrepreneurship Awards
Launched in 2005, the Citi Microentrepreneurship Awards Program (CMA) was a global financial inclusion initiative that recognized the contributions of microentrepreneurs to their local economies and highlighted the importance of microfinance in supporting the economic development of low-income individuals
The CMA recognized the efforts of more than 6,000 microentrepreneurs across 51 countries, with an average of 26 countries participating in the program each year. The program also enabled the Citi Foundation to convene stakeholders— including peers, community leaders, regulators, and policymakers— around this issue to help influence sector-wide policy and regulation while encouraging innovation around the world.
-from Citigroup.com
Ken Tan 